|
Title:
|
You Don’t Have to Be A Giant:
|
|
|
How The Changing Terms of Competition in Global Markets are Creating New Possibilities For Danish Companies |
|
Author:
|
Borrus, Michael; Zysman, John |
|
Abstract:
|
Globalism has become an emblem for a whole series of dramatic changes in the international
economy. The hyperbole in the media and popular novels that suggests a whirling era of giant
companies, shifting money, and hapless governments, often hides the distinctive features of
changing markets. This paper proposes that recent changes in the organization of production and
product development are altering the terms of competition in many world markets and creating
significant global opportunities for Danish firms. Those opportunities promise to enhance the
development of Danish industry and employment. But there are risks. The new opportunities lie
both in the new terms of competition that are observed in altered processes of product and
component development and in the cross-national production networks that permit small
companies to seize these opportunities. We label as “Wintelism” the new terms of competition
and the new competitive strategies; we call the new organization of production Cross-national
Production Networks (CNPNs). New risks lie in the accelerated pace of product and process
development that make it harder and more essential to correctly judge technical developments,
competitor strategies, and customer possibilities. The Danish policy question is whether the set
of institutions and arrangements that constitute its industrial “market and policy logic”—or to use
a different vocabulary, its National System of Innovation—is able to support the pursuit of the
opportunities that “Wintelism” and Cross National Production Networks (CNPNs) create. |
|
URI:
|
http://hdl.handle.net/10398/8114
|
|
Date:
|
2010-07-02 |
This work is licensed under a Creative Commons License.
