You Don’t Have to Be A Giant:

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You Don’t Have to Be A Giant:

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dc.contributor.author Borrus, Michael
dc.contributor.author Zysman, John
dc.date.accessioned 2010-07-02
dc.date.accessioned 2010-07-02T09:57:04Z
dc.date.available 2010-07-02T09:57:04Z
dc.date.issued 2010-07-02
dc.identifier.isbn 87-7873-024-4
dc.identifier.uri http://hdl.handle.net/10398/8114
dc.description.abstract Globalism has become an emblem for a whole series of dramatic changes in the international economy. The hyperbole in the media and popular novels that suggests a whirling era of giant companies, shifting money, and hapless governments, often hides the distinctive features of changing markets. This paper proposes that recent changes in the organization of production and product development are altering the terms of competition in many world markets and creating significant global opportunities for Danish firms. Those opportunities promise to enhance the development of Danish industry and employment. But there are risks. The new opportunities lie both in the new terms of competition that are observed in altered processes of product and component development and in the cross-national production networks that permit small companies to seize these opportunities. We label as “Wintelism” the new terms of competition and the new competitive strategies; we call the new organization of production Cross-national Production Networks (CNPNs). New risks lie in the accelerated pace of product and process development that make it harder and more essential to correctly judge technical developments, competitor strategies, and customer possibilities. The Danish policy question is whether the set of institutions and arrangements that constitute its industrial “market and policy logic”—or to use a different vocabulary, its National System of Innovation—is able to support the pursuit of the opportunities that “Wintelism” and Cross National Production Networks (CNPNs) create. en_US
dc.format.extent 42 s. en_US
dc.language eng en_US
dc.publisher University of California en_US
dc.relation.ispartofseries DRUID;97-5
dc.subject.other Globalisation, National systems of innovation, cross-nation product networks, electronics industry en_US
dc.title You Don’t Have to Be A Giant: en_US
dc.type wp en_US
dc.accessionstatus modt10jul02 siso en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Innovation og Organisationsøkonomi en_US
dc.contributor.departmentshort INO en_US
dc.contributor.departmentuk Department of Innovation and Organizational Economics en_US
dc.contributor.departmentukshort INO en_US
dc.idnumber x644920091 en_US
dc.publisher.city Berkeley en_US
dc.publisher.year 1997 en_US
dc.title.subtitle How The Changing Terms of Competition in Global Markets are Creating New Possibilities For Danish Companies en_US


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