Credibility of a Creative Image: The Singaporean Approach

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dc.contributor.author	Ooi, Can-Seng
dc.date.accessioned	2010-07-02
dc.date.accessioned	2010-07-02T13:16:25Z
dc.date.available	2010-07-02T13:16:25Z
dc.date.issued	2010-07-02
dc.identifier.uri	http://hdl.handle.net/10398/8145
dc.description.abstract	Singapore has embarked on an ambitious program to make the city-state into a significant player in the global creative economy. The country is being re-branded as a creative city. The government agrees that in the creative economy, the environment must be conducive to experimentation and innovation. As a result, more social and political spaces have been opened up to spur Singapore’s fledging creative economy and also to signal that the nation has become more transparent and tolerant. The authorities, however, still limit the freedom of public expression on political, ethnic and religious issues. The current state of ethnic-religious harmony and political status quo is to be preserved. Singapore remains a soft-authoritarian state. Can such a country then be branded as a place conducive to creativity and innovation? This paper shows how the Singaporean government: 1) introduces and implements a set of comprehensive policies to develop the creative economy; 2) brands and re-images the city-state as an exciting creative nation; 3) communicates the new creative vision and eventually engineers local acceptance of the creative economy; and 4) promotes the image of an open society and yet maintain tight social and political control. The re-making and re-imaging of Singapore are two sides of the same coin.	en_US
dc.format.extent	21 s.	en_US
dc.language	eng	en_US
dc.publisher	Copenhagen Business School	en_US
dc.subject.other	creative economy, brand authenticity, place re-imaging strategy, political economy of place branding	en_US
dc.title	Credibility of a Creative Image: The Singaporean Approach	en_US
dc.type	wp	en_US
dc.accessionstatus	modt10jul02 siso	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for International Økonomi og Virksomhedsledelse	en_US
dc.contributor.departmentshort	INT	en_US
dc.contributor.departmentuk	Department of International Economics and Management	en_US
dc.contributor.departmentukshort	INT	en_US
dc.idnumber	x656557094	en_US
dc.publisher.city	k	en_US
dc.publisher.year	2008	en_US