A methodology for studying design cognition in the real world

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A methodology for studying design cognition in the real world

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dc.contributor.author T Christensen, Bo
dc.date.accessioned 2010-07-02
dc.date.accessioned 2010-07-02T13:21:39Z
dc.date.available 2010-07-02T13:21:39Z
dc.date.issued 2010-07-02
dc.identifier.uri http://hdl.handle.net/10398/8147
dc.description.abstract The in vivo research methodology holds promise to improve some of the limitations of typical design cognition methodologies. Whereas typical design cognition methodology use protocol a nalysis (utilizing special ‘think-aloud’ instructions and/or artificial settings) or retrospective analyses, in vivo research attempts to study design thinking and reasoning ‘live’ or ‘online’ as it takes place in the real world. No special instructions are used since the method relies on natural dialogue taking place between designers. By recording verbalizations at product development meetings (or other suitable objects of study), transcribing, and coding the data, it is possible to test hypotheses about design cognition in the real-world. This promises to improve the ecological validity over typical design cognition studies. Problems with the methodology include labor-intensiveness leading to small samples (possible sampling errors). To deal with this problem, it is recommended to supplement in vivo research with traditional larger sample laboratory studies. en_US
dc.format.extent 23 s. en_US
dc.language eng en_US
dc.publisher c en_US
dc.subject.other Design ethnography, protocol analysis, methodology Incense en_US
dc.title A methodology for studying design cognition in the real world en_US
dc.type wp en_US
dc.accessionstatus modt10jul02 siso en_US
dc.contributor.corporation Copenhagen Business School. CBS. en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort AØ; en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort FI en_US
dc.idnumber x656557116 en_US
dc.publisher.city k en_US
dc.publisher.year 2008 en_US


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