Embedded structural tensions in the organization of japanese advertising production

OPEN ARCHIVE

Union Jack
Dannebrog

Embedded structural tensions in the organization of japanese advertising production

Show simple item record

dc.contributor.author Moeran, Brian
dc.date.accessioned 2010-07-02
dc.date.accessioned 2010-07-02T13:25:51Z
dc.date.available 2010-07-02T13:25:51Z
dc.date.issued 2010-07-02
dc.identifier.uri http://hdl.handle.net/10398/8148
dc.description.abstract This essay examines embedded structural tensions in the organization of Japanese advertising production. Tensions arise from the fact that an advertising campaign, like many other creative products, is produced by motley crews of personnel from both within an agency contracted to carry out the campaign (an account team) and freelance professionals hired to assist in the creative work required (a production team). The structuring of advertising account teams in Japan, Europe and the USA depends on how accounts are distributed by advertising clients. The amount and kind of creativity displayed by photographers depends on advertising and the structure of fashion magazine publishing. Creativity itself thus depends on an unspoken set of institutional power relations that enables individuals to compete for recognition as being creative . en_US
dc.format.extent 23 s. en_US
dc.language eng en_US
dc.publisher Copenhagen Business School en_US
dc.subject.other Advertising campaign; Creativity; Fashion magazines; Photography; Japan. en_US
dc.title Embedded structural tensions in the organization of japanese advertising production en_US
dc.type wp en_US
dc.accessionstatus modt10jul02 siso en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656557124 en_US
dc.publisher.city København en_US
dc.publisher.year 2008 en_US


Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
x656557124.pdf 251.0Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record