Corporate blogging


Union Jack

Corporate blogging

Vis færre oplysninger Juul Christiansen, Tanja 2010-09-23 2010-09-23T13:16:23Z 2010-09-23T13:16:23Z 2010-09-23
dc.description.abstract Organizational identity has traditionally been understood as a fixed product that can be identified and communicated to employees. Organizational identity formation should, however, be understood as a reflexive process. There is not just one organizational identity but several, and the construction of these identities takes place in a continuing process among several participants. Yet, in many organizations management aims at a conventional identity formation in the official internal identity communication, when communicating identity to employees with the ambition of creating a monolithic organization of devoted employees. This kind of conventional identity formation has several implications. Firstly, it creates a gap between the official and the unofficial identity formation. Secondly, it runs the risk of making the organization appear untrustworthy. Thirdly, it may lead to a homogenous work force, which seems contradictory to the strive for innovation and creativeness that also characterizes contemporary organizations. Finally, its inherent aim of social control seems morally questionable. Thus, organizations could beneficially strive for a higher degree of reflexiveness by letting more voices be part of the official identity formation. The empirically-based research on how to facilitate such reflexivity is, however, sparse. In order to address this gap in the literature, this PhD dissertation explores how to affect rhetorical agency at work by implementing internal employee blogs in organizations.... en_US
dc.format.extent 307 en_US
dc.language dan en_US
dc.publisher LIMAC PhD School Programme in Informatics en_US
dc.relation.ispartofseries Ph.D. Serie;31.2010
dc.title Corporate blogging en_US
dc.type wp en_US
dc.accessionstatus modt10sep23 liga en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Internationale Kultur- og Kommunikationsstudier en_US
dc.contributor.departmentshort IKK en_US
dc.contributor.departmentuk Department of International Culture and Communication Studies en_US
dc.contributor.departmentukshort IKK en_US
dc.idnumber x65660050x en_US Frederiksberg en_US
dc.publisher.year 2010 en_US
dc.title.subtitle Medarbejderes kommunikative handlekraft en_US

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