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Deliverable 6.5 of the project: “Impact of the Third Sector as Social Innovation” (ITSSOIN)Hyánek, V.; Navrátil, J.; Placier, K.; Akinyi, E. A.; Figueroa, Maria; Alvarez Garcia, B.; Salido-Andres, N.; Sanzo Perez, M. J.; Alvarez Gonzalez, L. I.; Rey-Garcia, M. (Brussels, 2016)[Flere oplysninger][Færre oplysninger]
Resume: As a subject of this case work within the FP7 EU-funded project ITSSOIN, the growing industry of alternative financial services (AFS) has been selected. The considerably ambivalent phenomenon of AFS can be understood as both representing a socially more embedded and responsible alternative to the traditional banking system (which is during crisis less accessible for lower-income consumers), and as well as potentially threatening concept for those socially vulnerable groups. The field of AFS has become very dynamic during the Great Recession (2007 – 2009); it gained a new momentum in the last decade also thanks to its shift towards online forms of service provision. For further research, according to the extensive desk research and expert consultations, the Consumer Protection in AFS through Online Financial Education (CPAFS) has been identified as the innovation stream with the highest exploratory potential. By choosing this innovation, we narrowed our focus educational and awareness-raising activities in the field of AFS, focusing on the vulnerable social groups and having a significant online character. URI: http://hdl.handle.net/10398/9451 Filer i denne post: 1
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Deliverable 6.4 of the project: “Impact of the Third Sector as Social Innovation” (ITSSOIN), European Commission – 7th Framework ProgrammeFigueroa, Maria; Greiffenberg, C.; Akinyi, E.; Brink Lund, Anker; Behrendt, Christian; Krlev, Gorgi; Navrátil, Jiří; Placier, Klara; Cavola, F.; Turini, Alex; Cancellieri, G. (Brussels, 2016)[Flere oplysninger][Færre oplysninger]
Resume: This document delivers the results of the case study elaborated within the ITSSOIN project investigating impacts of Third Sector as Social innovation within the area of Environmental Sustainability. The stream of innovation identified in the area of Sustainability in Cities is sharing space in cities for bicycle mobility. The report provides empirical indication of the collective impact of civil society, market and state actors upon their City’s innovativeness in sharing space for bicycling. Sharing city space is a widespread stream of innovation in environmental sustainability of significance in most European cities. Promotion of bicycle use and sharing space for bicycle mobility in cities play a strong part in contemporary international policy narratives about sustainable cities. The questions guiding this empirical work are what are the key actors and what is their role advancing this stream of innovation?; What mechanisms in the actors’ interplay contribute to innovativeness in this field? What can be learnt from the different status of this innovation in each of the four considered cities? How do these cities compare in relation to the roles civil society actors play vis a vis state and market? What kind of influence do actors exert in the evolution up to the current status of this stream of innovation? The empirical work compares four pre-selected cities Copenhagen, Brno, Milan and Frankfurt, which represent illustrative cases informing ITSSOIN hypothesis and the theoretical considerations presented in early deliverables. URI: http://hdl.handle.net/10398/9450 Filer i denne post: 1
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Deliverable 5.5 of the project: “Impact of the Third Sector as Social Innovation” (ITSSOIN)Bauer, Annette; Figueroa, Maria; Greiffenberg, Caroline; Jensen, Karim; Hyanek, Vladimir; Spalkova, Dagmar; Sandford, Sarah; Bardi, Josephine (Brussels, 2016)[Flere oplysninger][Færre oplysninger]
Resume: For this deliverable we investigated the recovery approach in mental health across four European countries. The recovery approach was chosen as it is an important driver of the social model of disability which was the area that this work package on health focused on. Our analysis covers two parts: First, we examined the role of individuals and organisations (so called actors) over time and identified important milestones (legislation, policies, events, publications); this also covered an analysis of ‘dynamics’ i.e. interactions between actors from different sector, how the recovery approach related to the life cycle of an innovation, and how those dynamics could be analysed in the context of different welfare state regimes (Esping-Anderson’s typology of decommodification and stratification). Next, in a second part, we analysed the characteristics of organisations, which had been identified as driving and implementing the recovery approach in each of the four countries. Characteristics had been linked in the literature to organisation’s ability to innovative (‘hypothesis testing’). We summarized findings based on two parts of the analysis deriving some commonalities and important differences between countries in regards the existence of the recovery approach. URI: http://hdl.handle.net/10398/9452 Filer i denne post: 1
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En undersøgelse af fremmedsprogsundervisning i det almene gymnasiumMondahl, Margrethe; Henriksen, Birgit; Skovgaard Andersen, Mette; Rosenfeldt, Nanna; Skovborg, Mikkel Bülow; Klinge, Alex; Birk, Helle (Frederiksberg, 2011)[Flere oplysninger][Færre oplysninger]
Resume: Den globale borger skal kunne klare sig i en stadig mere kompleks verden – en verden der står åben for nye generationer af unge danskere. Den stigende kompleksitet betyder at det danske uddannelsessystem stilles over for nye udfordringer. Danmark er specielt udfordret af globaliseringen: Det danske sprogområde er lille, men samtidig skal vi sikre at de bedste internationale hjerner vælger at arbejde for vores virksomheder, og vi skal kunne agere klogt i den sproglige og kulturelle mangfoldighed globaliseringen indebærer. Udviklingen gennem de seneste årtier har dog indikeret ,at Danmark går i den forkerte retning hvad angår uddannelsessystemets evne til at motivere de unges tilegnelse af kultur- og sprogkompetencer. Fremmedsprogsdisciplinerne, hvorfra såvel fremmedsprogs- som kulturkompetencer forventes at udspringe,opfattes gennemgående som lavstatusfag i gymnasiet og færre og færre unge vælger at dygtiggøre sig inden for de traditionelle fremmedsprogsdiscipliner, bl.a. fordi de ikke kan se at kompetencer fra disse discipliner bidrager væsentligt til en spændende karriere. For fremadrettet at kunne forholde sig til de udfordringer som gymnasiet står overfor i forhold til at gøre kommende medarbejdere interkulturelt handlingskompetente, har Projekt Sprogkernen afdækket fremmedsprogenes udfordringer i gymnasiet og kommer i denne rapport med anbefalinger til en ændring/fornyelse af kernefagligheden i fremmedsprogsundervisningen i de gymnasiale uddannelser. URI: http://hdl.handle.net/10398/8320 Filer i denne post: 1
Sprogkernen.pdf (1.681Mb) -
En rapport fra implementering af Sprogkernen I’s anbefalingerLenstrup, Christine; Faizi, A. Zaki; Pals Svendsen, Lisbet; Mondahl, Margrethe (, 2012)[Flere oplysninger][Færre oplysninger]
Resume: Formålet med denne rapport er at undersøge i hvilket omfang IKT skaber motivation, interaktion, samarbejde og refleksion i forbindelse med tilegnelsen af interkulturel handlingskompetence. Vores hypotese er, at anvendelsen af forskellige former for IKT i undervisningen kan være med til at øge elevernes motivation og arbejdsindsats og derigennem også deres udbytte af undervisningen, således at eleverne opnår en højere grad af deep learning end uden IKT. For at eftervise vores hypotese, gennemførte vi i efteråret og vinteren 2011/2012 kvalitative empiriske undersøgelser i samarbejde med to udvalgte gymnasieskoler. Mere præcist udførte vi fokusgruppeinterviews med elever og lærere. Efter at have analyseret vores data, kom vi frem til nogle resultater, hvoraf nogle er positive og andre mindre positive: • IKT skaber motivation • IKT har en positiv effekt på interaktion og samarbejde • IKT fremmer elevernes evne til at reflektere over egen læring Men: • IKT fører ikke nødvendigvis til internalisering af viden • IKT kan opfattes som useriøst og irrelevant i en læringssammenhæng Baseret på ovennævnte resultater, når vi frem til følgende 4 anbefalinger: • IKT skal italesættes i langt højere grad end hidtil og bør være tydeligt defineret som en løftestang i læringskonteksten • IKT skal italesættes systematisk, således at det er et relevant læringsværktøj • IKT muliggør etablering af sociale kontekster, som kan etablere interaktion med andre sprogbrugere, og bør derfor tilpasses den didaktiske kontekst og eksponere eleverne mindre end traditionel klasseundervisning. • IKT-‐anvendelse bør evalueres løbende i forhold til fagrelevans og læringsmål URI: http://hdl.handle.net/10398/8638 Filer i denne post: 1
Rapport_SprogkernenII.pdf (849.4Kb) -
Sløk, Camilla; Ryberg, Marie (Frederiksberg, 2010)[Flere oplysninger][Færre oplysninger]
Resume: Denne rapport undersøger, hvordan strategisk ledelse bliver beskrevet i kvalitative interviews med 22 skoleledere fordelt over størstedelen af landet. Dvs. kommunerne Odense, Fåborg-Midtfyn, Assens, Nyborg, Fredericia, Syddjurs, Skanderborg, Mariager Fjord, Silkeborg, Frederikshavn, Aalborg, Ringkøbing-Skjern, Varde, Fredensborg, Rudersdal, Lyngby-Taarbæk, Frederiksberg, Haderslev, Gladsaxe og Køge. Baggrunden for undersøgelsen er OECD’s kritik (2007) af, at der foregår for lidt strategisk ledelse i folkeskolen og for meget pædagogisk/faglig ledelse. Formålet med undersøgelsen var gennem interviews at skabe forståelse for, hvordan skoleledere selv 1) forstår og 2) arbejder med strategisk ledelse, når man giver dem ordet i en interviewundersøgelse. URI: http://hdl.handle.net/10398/8271 Filer i denne post: 1
Strategisk_ledelse_i_folkeskolen.pdf (745.4Kb) -
Lyck, Lise (Frederiksberg, 2012)[Flere oplysninger][Færre oplysninger]
Resume: The long term tendencies for the EU economic development is not particular prosperous. The reason is found in the fact that both the GDP in the EU countries in relation to the world GDP as well as the size of the EU population in relation to the world population are decreasing. This implies relatively lower incomes in the EU and a change in the average age of the population with relatively more elderly people and an increased need for public services and a relatively smaller labor force. This long term development is also distinctive for the development in the Baltic Sea Region countries. The development implies that more export to the rest of the world as well as more tourists coming from the rest of the world to the EU should be on the main EU political agenda as well as on the agenda for the Baltic Sea countries. It is simply needed if the Baltic Sea Region countries shall continue to have an economic development with economic growth. The economic and financial crisis since September 2008 has deepened the problematic situation. It was seen in the press release after the G20 meeting in June 2012. Here, tourism was mentioned for the first time by the G20 countries and it was stressed that tourism development worldwide has to be given priority, as a policy to create jobs and to create economic growth as well as a recovery policy (WTTC, 2012). Tourism in this context includes transportation, shopping, attractions and events, accommodation and meals, i.e. all elements in leisure and business tourism. EU had already given more attention to tourism by including tourism in the Lisboan Treaty, approved during 2007 and ratified in 2008. Part One of the Treaty on the Functioning of the European Union provides that tourism falls within those actions designed to ‘support, coordinate or supplement the actions of the Member States’, i.e. within the EU’s powers to support the Member States (Article 6(d)). The new legal basis (Article 195, Part 3) develops this concept, by stipulating that the Union shall complement the action of the Member States in the tourism sector, in particular by promoting the competitiveness of Union undertakings. There is thus no standalone European policy on tourism; instead, the EU tries to encourage a favorable framework for economic development and facilitate cooperation between Member States in that area, through the exchange of good practices. URI: http://hdl.handle.net/10398/8716 Filer i denne post: 1
Lise_Llyck_4.pdf (1.328Mb) -
Lyck, Lise (Frederiksberg, 2012)[Flere oplysninger][Færre oplysninger]
Resume: This survey relates to the EU project AGORA 2.0 work package 4 item c) a contest on innovative heritage product ideas among students/universities. The survey should have been carries out by another partner, but it was not done. It was therefore decided on the last meeting and seminar in the AGORA project in Poland in November 2012, which TCM/CBS should undertake the survey and fulfill the AGORA 2.0 requirements. On this background a survey among students of tourism, hospitality and service management at the Copenhagen Business School was carried out. The students include students from many countries, and the studies are taught in English. This publication presents the survey and the results of the survey. URI: http://hdl.handle.net/10398/8712 Filer i denne post: 1
Lise_Llyck_3.pdf (2.379Mb) -
Mistra Future FashionGwozdz, Wencke; Netter, Sarah; Bjartmarz, Thordis; Reisch, Lucia A. (Frederiksberg, 2014)[Flere oplysninger][Færre oplysninger]
URI: http://hdl.handle.net/10398/9022 Filer i denne post: 1
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Undersøgelse udført for Arbejdsdirektoratet i perioden august 2008 til april 2009Mik-Meyer, Nanna; Just Christensen, Bodil; Brehm Johansen, Mette (, 2009)[Flere oplysninger][Færre oplysninger]
URI: http://hdl.handle.net/10398/8213 Filer i denne post: 1
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WP2. International Context of cohesion: the Role of Trade and FDIAttila, Károly; Gács, János; Hunya, Gábor; Jindra, Björn; Sass, Magdolna (Warsaw, 2015)[Flere oplysninger][Færre oplysninger]
Resume: From the beginning of transition in 1989/90, the CEECs switched towards an ‘open economy’ model of economic development, and the evolving patterns of trade, industrial specialization and integration into cross-border production networks through foreign direct investment (FDI) have played a crucial role in structural changes and modernisation processes of CEECs’ economies. 2 However, the economic crisis and the rise of global competition from other, mainly Asian, emerging economies challenge the future sustainability of the development model adopted by CEECs. This triggers also questions about an appropriate policy mix to foster competitiveness via trade and FDI. Against this backdrop, research in this work package provides an update of the role and further potential of internationalization processes for the region’s economic cohesion and growth. URI: http://hdl.handle.net/10398/9233 Filer i denne post: 1
Jindra.pdf (1.575Mb) -
Jiang, Liping; Hansen, Carsten Ørts (Frederiksberg, 2016)[Flere oplysninger][Færre oplysninger]
Resume: What is the issue? Innovation is an important key to success in today's competitive marketplace. Firms therefore have strived hard to innovate and stay ahead. However, they have to face the brutal fact that firms often fail to obtain the commercial success of innovation. Why is it important? With keen international competition and accelerating pace of technology change, the ability to introduce innovations into the market and capture the profits generated by an innovation is of strategic importance. It can put a firm at a competitive advantage and build a firm’s sustainable financial benefits. What can be done? The implementation of target costing will increase the odds of commercial success of an innovation. It aims at fulfilling the economic potential of an innovation by focusing on the market and customers during the design and price setting stages. This price will, on one hand, impose the cost-reduction target in the organization. On the other hand, it can be a driving force for improving the cost-effective design and internal operations. URI: http://hdl.handle.net/10398/9426 Filer i denne post: 1
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Beregning af de samfundsøkonomiske omkostninger pr. årgangKristoffersen, Jannie H. G.; Rosenbaum, Philip; Højbjerg Jacobsen, Rasmus (Frederiksberg, 2014)[Flere oplysninger][Færre oplysninger]
Resume: 72,3 milliarder kroner. Det er prisen for, at 8,2 pct. af børnene i hver eneste årgang får et liv i såkaldt udenforskab. Det svarer til, at 4.929 børn ud af en årgang på 60.000 får et liv præget af eksempelvis længerevarende ledighed, misbrugsproblemer eller alvorlige psykiske lidelser. Det er problemer, der har store menneskelige omkostninger, og som samtidig udgør en samfundsmæssig omkostning. Skandia har bedt Centre for Economic and Business Research (CEBR) ved Copenhagen Business School (CBS) om at beregne udenforskabets pris. Ifølge CEBR koster udenforskab 72,3 milliarder kroner per årgang. Det beløb er samtidig den potentielle samfundsgevinst ved at forebygge udenforskab og sikre, at så få børn og unge som muligt ender med at leve et voksenliv i udenforskab. URI: http://hdl.handle.net/10398/9091 Filer i denne post: 1
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The European Commission; University of Sussex; Department of Business and Politics; DBP; Department of Business and Politics; DBP (, 2011)[Flere oplysninger][Færre oplysninger]
URI: http://hdl.handle.net/10398/8636 Filer i denne post: 1
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Gammelgaard, Britta; Prockl, Günter; Aastrup, Jesper (Frederiksberg, 2011)[Flere oplysninger][Færre oplysninger]
Resume: Denne rapport er udarbejdet af forskere på Institut for Produktion og Erhvervsøkonomi ved Copenhagen Business School til projektet Citylogistik – kbh, som er igangsat af Københavns Kommune og støttet af Trafikstyrelsen og InterregIV‐projektet Øresund Ecomobility. Citylogistik‐kbh projektet skal vurdere mulighederne i at etablere citylogistik med udgangspunkt i et konsolideringscenter uden for bymidten, hvor fra konsoliderede transporter skal servicere den indre bys erhvervsdrivende. Formålet med rapporten er 1) en analyse af mulige aftagere, deres leveringsmønstre samt ønsker til leveringer; og 2) en kortlægning af mulige 3PL ydelser, sammen med en diskussion af aftagernes interesse for samt mulige fordele fra ydelserne samt implikationer for et konsolideringscenter. Konklusionerne fra rapporten bygger på litteraturstudier af citylogistik samt en spørgeskemaundersøgelse blandt aftagerne foretaget af Københavns Kommune og Malmö Högskola. URI: http://hdl.handle.net/10398/8372 Filer i denne post: 1
Gammelgaard_Prockl_Aastrup_2011.pdf (2.115Mb) -
The Role of End-users and Policy Makers in Sustainable InnovationRoed Nielsen, Kristian; Reisch, Lucia; Thøgersen, John (Frederiksberg, 2014)[Flere oplysninger][Færre oplysninger]
Resume: What is good sustainable innovation policy? And what is good governance for user-led innovation for more sustainable products and services in specific? The basic aim of innovation policy is to promote invention and innovation that transforms knowledge and competence into long-term social welfare. Innovation policy for sustainable development asks what can be done by government to support products, processes and social innovations that spur and enable more sustainable lifestyles in specific. From a policy maker’s perspective, there are two basic approaches to innovation policy: Either, governments engage into “horizontal industrial policy”, i.e. they design a supportive legal and economic framework, insure dynamic markets and promote a technology friendly “climate” in society. Or, governments engage in “vertical industrial policy” and opt for more active - and more intruding - efforts to develop an industry or a technology with economic incentives and industry-specific market regulation. This latter option has been criticized by market proponents since “picking the winners” by the state instead of the market is often not very efficient (“market knows best”). On the other hand, it has its merits in speeding up necessary changes in markets. Both approaches are, however, focused on entrepreneurs and industries, hence on the supply side of the market. In times of digitalization, prosumerism and blurring boundaries between supply and demand, another focus is slowly gaining importance, namely user-led innovation for sustainable products and processes. The present report hence focuses on the question how innovation policy can spur this kind of innovation with userentrepreneurs on the demand side of markets in the driver seat. The report identifies the key impact mechanisms as reported and analysed in the relevant literature. While admittedly this type of research is still scarce and in its infancy, we know from traditional innovation policy literature that good innovation governance • is consistent and reliable; • supports interaction between and offers platforms for all relevant actors: market actors (both: supply and demand), political actors, societal actors and science, also between venture capitalists and innovators/entrepreneurs; • designs a supportive innovation infrastructure (education, physical infrastructure, etc.); • supports a social “climate” that is open for innovation and has a culture for innovation and failure (willingness to change, open for new opportunity, trust in whom, culture of risk); • finds the right balance of regulation and free market; and • designs effective incentives and support programmes. This is also the starting point for the present report that focuses on the specific requirements of user-led sustainability innovation. URI: http://hdl.handle.net/10398/9163 Filer i denne post: 1
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The Role of Carriers, Ports and Thrid Parties in Liner and Bulk ShippingRoslyng Olesen, Thomas (Frederiksberg, 2015)[Flere oplysninger][Færre oplysninger]
Resume: This report has examined the concept of value creation in the maritime chain of transportation. A maritime transport chain can best be conceptualized as a network through which carriers (e.g. shipping companies and haulage providers) and third parties (e.g. terminal operators, freight forwarders, brokers and agents) provide services for the movement of cargo provided by shippers. The main actors in the maritime chain of transportation are the carriers who add value to the shipper by moving goods from areas with excess supply to areas with excess demand. In this process a number of (independent) third parties may provide a number of services. The shipper and/or carrier will employ these agents if the rise in costs is more than compensated by the value of the service. The third parties can thus only exist if they provide value added services to the carrier and/or to other third party service providers. From a financial perspective value is created when a business earns revenue that exceeds the expenses. In many sectors, however, value is increasingly being created by more intangible drivers such as research, innovation, branding, ideas and networks which usually provide indirect rather than direct benefits (Kaplan & Norton, 2004a; 2004b). This is also the case within maritime logistics. According to Johansson et al. (1993) third parties may add value through (1) improve the level of service, (2) quality, (3) cost and (4) time reduction. The chartering agent’s network and market knowledge allows him to speed up the search time and match process for shippers and carriers (time reduction). The port agent’s local network allows him to speed up port operations (time reduction) and make the necessary arrangement on behalf of the carrier (service). Freight forwarders may take over part of the production chain and provide services which manufacturers don’t consider their core business (service). This includes assembly, quality control, customizing and packing of goods, pest control and after sales services. Third party ship management companies may reduce costs through economies of scale (cost reduction) and increase quality of crew and equipment maintenance through specialization (quality). Just to mention a few. While the report has investigated the concept of value creation, the question of value capturing has not been addressed in this study. Value capturing depends on the individual transactions between the actors in the chain. A port agent may add value to a carrier by securing smooth port operations and thus reduce waiting time. The added value may, however, be captured by a freight forwarder who forces the carrier to lower the price or more likely be distributed among several actors. The business model literature may provide a fruitful lens for exploring this in greater depth. The maritime chain of transportation is becoming increasingly complex and involves an increasing number of actors. The services of some actors are furthermore overlapping. Inland haulage can thus be provided by shippers, freight forwarders, independent liner agents, in-house liner sales offices, or by an independent haulage provider. Freight forwarders are increasingly overtaking functions in the value chain from manufacturer etc. In order to successfully navigate this network is it important to have an overview of the chain of transportation at a more general level. URI: http://hdl.handle.net/10398/9252 Filer i denne post: 1
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CRM i danske virksomhederØstergaard Jacobsen, Per; Bjerre, Mogens; Bentzen, Eric; Ringberg, Torsten; Nielsen, Henrik Mark; Bech, Peter Elberg; Daugaard Jacobsen, Christian (Frederiksberg, 2014)[Flere oplysninger][Færre oplysninger]
Resume: Kundeorientering er blevet et nyt og nødvendigt mantra hos mange virksomheder i jagten på vækst. Natur-ligvis profitabel vækst, det kan dog være en udfordring for mange at sikre dette viser erfaringerne. Her er CRM konceptet et centralt og afgørende element. Mange virksomheder oplever ikke alene knaphed på finan-sielle ressourcer, men også knaphed på kunder. Knapheden på kunder opleves som en udfordring, når profi-table kunder skal tiltrækkes, og eksisterende profitable kunder skal fastholdes. Derfor arbejder flere og flere virksomheder med CRM konceptet og loyalitetsteorien. Denne observation bekræftes i en analyse fra PwC1. Her siger hele 77 pct. af toplederne, at de forventer at investere i tiltag omkring fastholdelse af og mersalg til eksisterende kunder. Ligeledes fremhæver 67 pct. af toplederne, at højeste prioritet for investeringerne i de kommende 12 måneder er at forøge kundebasen. Det synes også i den grad som en nødvendig prioritering. En undersøgelse2 viser, at de europæiske forbruge-re kan undvære 92 pct. af de Brands som findes på markedet i dag. Derfor bør arbejdet med kundedata og kunderelationer være en essentiel prioritering, der er nødvendig for at skabe vækst på såvel top- som bund-linje. Aktiviteter vedrørende kunder kræver indsigt i, dels hvad der er kundens værdioplevelse, dels hvad kundens potentiale er i forhold til virksomheden (livstidsværdi), samt hvordan du som virksomhed bedst kommunike-rer med forskellige kundesegmenter (målrettet og relevant) på den mest effektfulde og effektive måde. Udfordringerne kan være mange, men netop en oplevelse af knaphed på kunder enten via lave fastholdelses-rater, lav tilgang af nye kunder eller en kombination, sætter behovet for viden i perspektiv. Det er ikke kun et spørgsmål om tilfredshed og villigheden til at ville anbefale og genkøbe et produkt/serviceydelse. Det er der-imod en systematisk indsamling, bearbejdning, deling og anvendelse af viden proaktivt og konstruktivt i rela-tion til kunder og markedet, der er et afgørende konkurrenceparameter. Ligesom evnen til at anvende og kommunikere denne viden så den af modtageren opleves målrettet og relevant, er afgørende for succesen. Ønsket om kundefastholdelse er et element, men ambitionen om vækst også gennem nye kunder stiller kon-stant nye krav til de måder, virksomheder tilbyder deres services og produkter. En anden udfordring synes at være, at forbrugernes adfærd og holdninger forandres. Den klassiske lineære tilgang til kunder og markedet (AIDA modellen) synes afløst af en cirkulær og mere ustruktureret adfærd som kan betegnes kundens ECO system3. Denne adfærd stiller store krav til opsamlin-gen af viden, bearbejdning heraf, delingen og anvendelsen af de touch points kunden samt virksomheden har. Den karakteristiske kampagnebaserede tilgang til markedet synes at have en mindre og mindre virk-ningsgrad. Kampagner vil blive afløst af en procesbaseret tilgang, der tager sit udgangspunkt i kundens ad-færd og holdninger i forhold til en gensidig værdiskabelse. URI: http://hdl.handle.net/10398/8935 Filer i denne post: 1
Virksomhedernes_kunderelationer_2013.pdf (1.437Mb) -
En række af de bedste forskere fra Copenhagen Business School giver hver sit bud på, hvordan Danmark skaber bæredygtig vækst i fremtidenIrwin, Alan; Møllgaard, Peter; Saksen, Jan Rose; Høg, Jørgen; Copenhagen Business School. CBS; Institut for Afsætningsøkonomi; AØ; Department of Marketing; MARKETING (Frederiksberg, 2010)[Flere oplysninger][Færre oplysninger]
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Tvarnø, Christina D.; Skovgaard Ølykke, Grith; Østergaard, Kim; Copenhagen Business School. CBS; Juridisk Institut; JUR; Law Department; LAW (Frederiksberg, 2013)[Flere oplysninger][Færre oplysninger]
Foregående side
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