Conference papers (MARKETING/AØ)

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Conference papers (MARKETING/AØ)

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Recent submissions:

  • Multiple Level Brand Meanings in Retail Brands
    Gyrd-Jones, Richard; Jonas, Louise Rygaard (Frederiksberg, 2014)
  • Grønholdt, Lars; Martensen, Anne; Jørgensen, Stig; Jensen, Peter (Frederiksberg, 2014)
  • A Reassessment
    Schmidt, Marcus (Paris, 2014)
  • Lyck, Lise (Frederiksberg, 2013)