Conference papers (MARKETING/AØ) Udgivelsesår

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Conference papers (MARKETING/AØ) Udgivelsesår

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  • An Empirical Analysis in the Hotel Industry
    Grønholdt, Lars; Martensen, Anne (Frederiksberg, 2016)
  • Gabrielsen, Gorm; Kristensen, Tore (Frederiksberg, 2016)
  • Kristensen, Tore; Gabrielsen, Gorm (Frederiksberg, 2016)
  • Kornum, Niels; Gyrd-Jones, Richard; Al Zagir, Nadia; Brandis, Kristine A. (Frederiksberg, 2015)
  • A Ressessment
    Johannsen Duus, Henrik; Bjerre, Mogens (Frederiksberg, 2015)
  • Onarheim, Balder; Gabrielsen, Gorm; Christensen, Bo T. (Frederiksberg, 2015)
  • Findings from a Service Industry
    Martensen, Anne; Grønholdt, Lars (Frederiksberg, 2015)
  • Grønholdt, Lars; Martensen, Anne; Jørgensen, Stig; Jensen, Peter (Frederiksberg, 2014)
  • Multiple Level Brand Meanings in Retail Brands
    Gyrd-Jones, Richard; Jonas, Louise Rygaard (Frederiksberg, 2014)
  • A Reassessment
    Schmidt, Marcus (Paris, 2014)
  • Lyck, Lise (Frederiksberg, 2013)
  • An empirical assessment
    Schmidt, Marcus (Frederiksberg, 2013)
  • How Luxury Experiences Contribute to Consumer Selves
    Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (Frederiksberg, 2012)
  • Do homogeneous brand associations benefit the brand?
    Koll, Oliver; von Wallpach, Sylvia; Platzgummer, Sophia (Frederiksberg, 2012)
  • Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)
  • Drivers for influence
    Beckmann, Suzanne C.; Jalving, Michala; Rohde Olsen, Sarah (Frederiksberg, 2013)
  • Lyck, Lise (Frederiksberg, 2013)