Browsing Conference papers (MARKETING/AØ) by Year Published

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Browsing Conference papers (MARKETING/AØ) by Year Published

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  • Lyck, Lise (Frederiksberg, 2013)
  • An empirical assessment
    Schmidt, Marcus (Frederiksberg, 2013)
  • How Luxury Experiences Contribute to Consumer Selves
    Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (Frederiksberg, 2012)
  • Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)
  • Do homogeneous brand associations benefit the brand?
    Koll, Oliver; von Wallpach, Sylvia; Platzgummer, Sophia (Frederiksberg, 2012)
  • Lyck, Lise (Frederiksberg, 2013)
  • Drivers for influence
    Beckmann, Suzanne C.; Jalving, Michala; Rohde Olsen, Sarah (Frederiksberg, 2013)
  • A Multiple Stakeholder Perspective
    Beckmann, Suzanne C.; Zenker, Sebastian (, 2012)
  • A Discussion of In-Vivo Evidence in and Beyond Existing Creativity Frameworks
    Wiltschnig, Stefan; Onarheim, Balder; Christensen, Bo Thomas (Frederiksberg, 2010)
  • Different Perceptions of a Place Brand by Diverse Target Groups
    Zenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)
  • The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value. 25-26 November 2010
    Ellegaard, Chris; Freytag, Per V. (Frederiksberg, 2010)
  • Competitive paper, IMP ASIA Conference, December 6-10, 2009 Kuala Lumpur, Malaysia
    Ellegaard, Chris; Geersbro, Jens; Medlin, Christopher J. (Frederiksberg, 2009)
  • Towards a Research Agenda. 20th Nordic Workshop on Interorganizational Research, Sandberg, Denmark, 16th – 18th August 2010
    Hjerrild Bonde, Christina; Houman Andersen, Poul; Ellegaard, Chris (Frederiksberg, 2010)
  • Motivational and Perceptual Challenges
    Ellegaard, Chris (Frederiksberg, 2009)
  • Business Relationship Resroration After Severe Norm Violation Episodes.
    Houman Andersen, Poul; Ellegaard, Chris (Frederiksberg, 2010)
  • How do Management Consultants Contribute to Innovation Processes?
    Houman Andersen, Poul; Ellegaard, Chris; Kragh, Hanne (Frederiksberg, 2009)
  • Value Creation and Strategic Positioning
    Vedel, Mette; Geersbro, Jens (, 2010)