Browsing Conference papers (MARKETING/AØ) by Author "Bechmann, Suzanne C."

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Browsing Conference papers (MARKETING/AØ) by Author "Bechmann, Suzanne C."

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  • Different Perceptions of a Place Brand by Diverse Target Groups
    Zenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)