Browsing Conference papers (MARKETING/AØ) by Subject "City Brands"

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Browsing Conference papers (MARKETING/AØ) by Subject "City Brands"

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  • Your City, My City, Their City, Our City
    Different Perceptions of a Place Brand by Diverse Target Groups
    Zenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)
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