The Effects of Unsuccessful VMI on Customer Attractiveness

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The Effects of Unsuccessful VMI on Customer Attractiveness

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dc.contributor.author Ellegaard, Chris
dc.contributor.author Freytag, Per V.
dc.date.accessioned 2010-11-08
dc.date.accessioned 2011-01-05T10:31:36Z
dc.date.available 2011-01-05T10:31:36Z
dc.date.issued 2011-01-05
dc.identifier.uri http://hdl.handle.net/10398/8229
dc.description.abstract Reports on supply chain management (SCM) failure are becoming more frequent in the SCM literature, despite widespread recognition of the business potential associated with such optimizations of operational buyer-supplier interfaces. Some failures can be ascribed to imbalances in the net benefits realized by the buying and supplying company implementing SCM. Failed SCM initiatives hurt the buying company’s customer attractiveness and limit opportunities for long term value creation with suppliers. Hence, an important task for the buying company is the management of SCM initiatives in a way that benefits both parties. However, SCM costs and benefits often materialise as the result of complex interactive processes between buyer and supplier actors, which makes SCM a challenging management task. To increase the understanding of these complex processes, this study identifies the various types of supplier costs and benefits resulting from the failed VMI initiative of a multinational company. While the benefits from this case turn out to be few, the costs appear in large variety and scale. More importantly, we uncover the underlying mechanisms generating these costs, thereby enabling managers to identify and avoid the costs. Based on the findings, we propose pre-project classification of supplier VMI readiness to allow more beneficial implementation as a key managerial implication. en_US
dc.format.extent 18 en_US
dc.language eng en_US
dc.title The Effects of Unsuccessful VMI on Customer Attractiveness en_US
dc.type cp en_US
dc.accessionstatus modt11jan05 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort AØ; en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort AØ; en_US
dc.description.notes Presented at: The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value. 25-26 November 2010
dc.description.notes The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value. 25-26 November 2010
dc.idnumber x656703228 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2010 en_US
dc.title.subtitle The International IPSERA Workshop on Customer Attractiveness, Supplier Satisfaction and Customer Value. 25-26 November 2010 en_US


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