Copenhagen is hot, Denmark is not

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Copenhagen is hot, Denmark is not

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Title: Copenhagen is hot, Denmark is not
On the authority and role of place brand image rankings
Author: Csaba, Fabian Faurholt; Stöber, Birgit
Abstract: This paper discusses the practice of ranking linked to the issue of place branding focusing on two cases from Denmark, one the national level, the other on the local level, namely the city of Copenhagen. Rankings of places have increased, and – as we shall argue – so have their influence on identity negotiation and public policy. Drawing on experiences with rankings in other fields (corporate reputation and higher education) and critical work on polling, we examine their growing influence, unanticipated consequences and claims to represent places and people. We analyze how media and various audiences represent and use place image survey results.
URI: http://hdl.handle.net/10398/8243
Date: 2011-02-04

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