Idea Screening in Engineering Design Using Employee-driven Wisdom of the Crowds


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Idea Screening in Engineering Design Using Employee-driven Wisdom of the Crowds

Vis færre oplysninger Onarheim, Balder Christensen, Bo T. 2011-02-02 2011-02-16T14:18:53Z 2011-02-16T14:18:53Z 2011-02-16
dc.description.abstract The paper investigates the question of screening ideas in the ‘fuzzy front end’ of engineering design, examining the validity of employee voting schemes and related biases. After an employee-driven innovation project at {Company Name removed for review}, 99 ideas were to be screened for further development. Based on the concept of ‘wisdom of the crowds’, all ideas were individually rated by a broad selection of employees, and their choices of ideas and idea categories compared to those of a small team of senior marketers. The study also tested for two biases: visual complexity and endowment effect/ownership of ideas. The study shows that the crowd wisdom of employees significantly correlates with the preferences of the marketing team: overall, in top 12 selected ideas and in choice of idea categories. This match increases when including only the ratings of the most experienced employees. The experienced employees also proved to be less affected by visual complexity in the ideas presented. The endowment effect was potent in that every employee proved to be more likely to select their own ideas over others, but this effect disappeared when aggregating across the crowd of employees. en_US
dc.format.extent 21 en_US
dc.language eng en_US
dc.relation.ispartofseries Creative Encounters Working Paper;56
dc.subject.other Evaluation of creative ideas en_US
dc.subject.other Creativity en_US
dc.subject.other Idea evaluation en_US
dc.subject.other Idea screening en_US
dc.subject.other Engineering design en_US
dc.subject.other Fuzzy front end en_US
dc.subject.other Innovation en_US
dc.subject.other Evaluator experience en_US
dc.subject.other New product development en_US
dc.subject.other Wisdom of the crowds en_US
dc.subject.other Employee-driven innovation en_US
dc.subject.other Idea filtering en_US
dc.title Idea Screening in Engineering Design Using Employee-driven Wisdom of the Crowds en_US
dc.type wp en_US
dc.accessionstatus modt11feb16 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656703422 en_US Frederiksberg en_US
dc.publisher.year 2011 en_US

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