Moving Beyond Outsourcing

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Moving Beyond Outsourcing

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dc.contributor.author Sudhanshu, Rai
dc.date.accessioned 2011-01-05
dc.date.accessioned 2011-02-16T15:40:31Z
dc.date.available 2011-02-16T15:40:31Z
dc.date.issued 2011-02-16
dc.identifier.uri http://hdl.handle.net/10398/8262
dc.description.abstract In this article I discuss the Indian outsourcing phenomena and ask the question now what? Using data from the Euro-India project I demonstrate that a small but significant part of the Indian IT entities are moving beyond outsourcing, to co-creation where Innovation and the desire to create new markets is the key driver. This does not imply that outsourcing will disappear but it does mean that firms will engage in globalization using innovative mix of business models and technical platforms. We discuss the implication of this slow transformation to co-creation of innovation for the global outsourcing industry. The key thesis of this paper is to discuss co-creation as a form of innovation and how such a form of innovation is likely to bring Indian companies rich dividends. en_US
dc.format.extent 14 en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;7
dc.subject.other Outsourcing en_US
dc.subject.other Co-creation of IT Innovation en_US
dc.subject.other IT Innovation en_US
dc.subject.other Globalization en_US
dc.subject.other New markets en_US
dc.title Moving Beyond Outsourcing en_US
dc.type wp en_US
dc.accessionstatus modt11feb16 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Informatik en_US
dc.contributor.departmentshort INF en_US
dc.contributor.departmentuk Department of Informatics en_US
dc.contributor.departmentukshort INF en_US
dc.idnumber x65670349x en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2010 en_US
dc.title.subtitle The Evolution of the Indian IT Industry en_US


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