Conference papers (OM/PEØ) Emner "Market research agencies"

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Conference papers (OM/PEØ) Emner "Market research agencies"

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  • A study of market research methods and their preceived effectiveness in NPD
    van der Hoven, Chris; Michea, Adela; Varnes, Claus Juul; Goffin, Keith (Cranfield, 2013)