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Abstract:
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To become sustainable, or green, is in Nordea not a process that is forced upon the organization by top management. On the contrary, it is a smooth and soft process lead by champions and supported by the management team. One could compare the process with the game curling, where a small grain of sand might stop the curling stone to reach the nest. In the greening process of Nordea it is a risk that the process might be set back for several years if it is not carefully managed. To ensure that no grain of sand hinders the process, a slow and incremental strategy is in place. The process is supported and encouraged by the management and grounded in the corporate values.... |
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