Mindsets for Green Innovation

dc.contributor.author	Tollin, Karin
dc.contributor.author	Vej, Jesper
dc.date.issued	2011-06-21
dc.identifier.other	PURE: 32416944
dc.identifier.uri	http://hdl.handle.net/10398/8321
dc.description.abstract	Managers’ mindset about the sustainability construct and its triggers is the topic dealt with in the paper. The interviewed managers are all working in companies expressing a commitment on sustainability in their external communication. However, our findings reveal that their commitment is pursued from different business models, visions and ideas about the sustainability construct. We found that sustainability is not triggered, approached and practiced in accordance with one overall mindset. Four interrelated mindsets emerged - due to that sustainability is a learning process and thus formed and developed over time.	en_US
dc.format.extent	12	en_US
dc.language	eng
dc.relation.ispartof	The XXII ISPIM Conference – Sustainability in Innovation: Innovation Management Challenges	en_US
dc.subject.other	sustainability	en_US
dc.subject.other	mindsets	en_US
dc.subject.other	learning and innovation	en_US
dc.title	Mindsets for Green Innovation	en_US
dc.type	cp	en_US
dc.description.version	authorsversion	en_US
dc.contributor.department	Institut for Afsætningsøkonomi
dc.contributor.departmentshort	AØ
dc.contributor.departmentuk	Department of Marketing
dc.contributor.departmentukshort	Markt
dc.publisher.year	2011