Mindsets for Green Innovation

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Mindsets for Green Innovation

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dc.contributor.author Karin en_US
dc.contributor.author Jesper en_US
dc.date.accessioned 2011-06-21T09:07:01Z
dc.date.available 2011-06-21T09:07:01Z
dc.date.issued 2011-06-21 en_US
dc.identifier.citation Tollin , K & Vej , J 2011 , ' Mindsets for Green Innovation ' Paper presented at , Hamburg , Germany , 12/06/11 - 15/06/11 , en_US
dc.identifier.citation conference en_US
dc.identifier.other PURE: 32416944 en_US
dc.identifier.uri http://hdl.handle.net/10398/8321
dc.description.abstract Managers’ mindset about the sustainability construct and its triggers is the topic dealt with in the paper. The interviewed managers are all working in companies expressing a commitment on sustainability in their external communication. However, our findings reveal that their commitment is pursued from different business models, visions and ideas about the sustainability construct. We found that sustainability is not triggered, approached and practiced in accordance with one overall mindset. Four interrelated mindsets emerged - due to that sustainability is a learning process and thus formed and developed over time. en_US
dc.format.extent 12 en_US
dc.subject sustainability en_US
dc.subject mindsets en_US
dc.subject learning and innovation en_US
dc.title Mindsets for Green Innovation en_US
dc.contributor.pbl Department of Marketing en_US


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