Childhood Obesity, Sustainable Development, and Behavioral Economics

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Childhood Obesity, Sustainable Development, and Behavioral Economics

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dc.contributor.author Reisch, Lucia A.
dc.contributor.author Gwozdz, Wencke
dc.date.accessioned 2011-08-30
dc.date.accessioned 2011-08-31T11:40:04Z
dc.date.available 2011-08-31T11:40:04Z
dc.date.issued 2011-08-30
dc.identifier.uri http://hdl.handle.net/10398/8333
dc.description.abstract To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This infrastructure is a direct reflection of the mainstream economic growth paradigm that the literature on consumer culture characterizes as chronic overconsumption. This study examines the effects of one of the constituent factors of consumer societies and a key contributory factor to childhood obesity: commercial food communication targeted to children and its impact on their food knowledge and food preferences. Because evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns, we combine insights from behavioral economics and traditional consumer behavior theory to formulate seven hypotheses, which we then test using a subsample from the IDEFICS study. The results reveal not only that advertising has divergent effects on children’s food knowledge and preferences but that food knowledge is unrelated to food preferences, a finding that has important implications for future research and public policy. en_US
dc.format.extent 23 en_US
dc.language eng en_US
dc.subject.other Advertising exposure en_US
dc.subject.other Childhood obesity en_US
dc.subject.other Obesogenic environment en_US
dc.subject.other Behavioral economics en_US
dc.subject.other Food preferences en_US
dc.subject.other Food knowledge en_US
dc.title Childhood Obesity, Sustainable Development, and Behavioral Economics en_US
dc.type cp en_US
dc.accessionstatus modt11aug30 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM en_US
dc.description.notes Presented at: SCORAI. Socio-technical Transitions, Social Practices, and the New Economics: Meeting the Challengec of a Constrained World. Mountain Lakes House, Princeton, New jersey. April 14-16, 2011. en_US
dc.idnumber x656703805 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2011 en_US


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