Markedsundersøkelser som bevis i varemerke- og markedsføringsrett

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Markedsundersøkelser som bevis i varemerke- og markedsføringsrett

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dc.contributor.author Viken, Monica
dc.date.accessioned 2011-11-07
dc.date.accessioned 2011-11-25T13:29:42Z
dc.date.available 2011-11-25T13:29:42Z
dc.date.issued 2011-11-25
dc.identifier.isbn 9788792842176
dc.identifier.isbn 9788792842169
dc.identifier.uri http://hdl.handle.net/10398/8367
dc.description.abstract The focus of this thesis is an analysis of the legal aspects and use of surveys in trademark and marketing practice litigation in Norway. I examine the legal relevance of surveys and analyse how they are considered as evidence by the courts and administrative bodies. Human behaviour can be defined within a legal context by interpreting legal sources and also by developing a survey based on the market place. In this thesis, I compare the use of survey findings as evidence of human perceptions in the context of the average consumer who represents the opinion of the relevant group. If the factual public opinion of the respective group of addressees is taken into consideration, the rules are interpreted with a basis in the market place (reality), and not within a formal legal framework (abstraction)... en_US
dc.format.extent 391 en_US
dc.language nor en_US
dc.publisher Copenhagen Business School en_US
dc.title Markedsundersøkelser som bevis i varemerke- og markedsføringsrett en_US
dc.type phd en_US
dc.accessionstatus modt11nov25 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Juridisk Institut en_US
dc.contributor.departmentshort JUR en_US
dc.contributor.departmentuk Law Department en_US
dc.contributor.departmentukshort LAW en_US
dc.idnumber 9788792842176 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2011 en_US


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