The Colours of Smell


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The Colours of Smell

Vis færre oplysninger Moeran, Brian 2011-11-25 2011-12-12T09:17:23Z 2011-12-12T09:17:23Z 2011-12-12
dc.description.abstract This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. en_US
dc.format.extent 45 en_US
dc.language eng en_US
dc.subject.other Advertising en_US
dc.subject.other Classification en_US
dc.subject.other Colour en_US
dc.subject.other Language en_US
dc.subject.other Olfactory marketing en_US
dc.subject.other Perfume en_US
dc.subject.other Smell en_US
dc.title The Colours of Smell en_US
dc.type cp en_US
dc.accessionstatus modt11dec12 lbjl en_US
dc.contributor.corporation "Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM en_US
dc.description.notes Paper presented at 110th Annual Meeting of the American Anthropological Association. 16-20 Nov 2011. Montreal, Canada. en_US
dc.idnumber x656316208 en_US Frederiksberg en_US
dc.publisher.year 2011 en_US
dc.title.subtitle Perfume Advertising and the Senses en_US

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