The Colours of Smell

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dc.contributor.author	Moeran, Brian
dc.date.accessioned	2011-11-25
dc.date.accessioned	2011-12-12T09:17:23Z
dc.date.available	2011-12-12T09:17:23Z
dc.date.issued	2011-12-12
dc.identifier.uri	http://hdl.handle.net/10398/8371
dc.description.abstract	This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging.	en_US
dc.format.extent	45	en_US
dc.language	eng	en_US
dc.subject.other	Advertising	en_US
dc.subject.other	Classification	en_US
dc.subject.other	Colour	en_US
dc.subject.other	Language	en_US
dc.subject.other	Olfactory marketing	en_US
dc.subject.other	Perfume	en_US
dc.subject.other	Smell	en_US
dc.title	The Colours of Smell	en_US
dc.type	cp	en_US
dc.accessionstatus	modt11dec12 lbjl	en_US
dc.contributor.corporation	"Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Interkulturel Kommunikation og Ledelse	en_US
dc.contributor.departmentshort	IKL	en_US
dc.contributor.departmentuk	Department of Intercultural Communication and Management	en_US
dc.contributor.departmentukshort	ICM	en_US
dc.description.notes	Paper presented at 110th Annual Meeting of the American Anthropological Association. 16-20 Nov 2011. Montreal, Canada.	en_US
dc.idnumber	x656316208	en_US
dc.publisher.city	Frederiksberg	en_US
dc.publisher.year	2011	en_US
dc.title.subtitle	Perfume Advertising and the Senses	en_US