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Abstract:
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How can organizations innovate and break with conventions without losing
their legitimacy? Organizing for legitimacy (serving tradition and convention)
often contrasts organizing for innovation and is often perceived a choice
between two evils. This paper suggests that leaders can reconcile the
legitimacy-innovation tension by combining and addressing them as two
complimentary processes. An ethnographic case study depicts how shared
leadership in a highly successful filmmaking company, confronts the
legitimacy-innovation tension and, based on a combination of ‘out-of-fashion’
and contra-intuitive actions, their search for new solutions makes them
balance between being a rebel or an outlaw. |
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