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Abstract:
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Tourism policy matters in cultural tourism. The starting point of this paper is the observation that
many tourism policy studies draw three inter-related conclusions. One, tourism policy must be
inclusive and require the support of different stakeholders (Baker 2009; Bernhard Jørgensen and
Munar 2009). Two, a balanced approach to tourism policy is needed to harness the benefits of
tourism while mitigating negative effects (Budeanu 2009; Chang 1997; Jenkins 1997; Leheny 1995,
Newby 1994; Teo and Yeoh, 1997). Three, tourism policies should accentuate and maintain the
cultural uniqueness and authenticity of the destination (Morgan et al. 2011). It seems that many
tourism authorities are ignorant of local interests, unaware of the touristification of local cultures
and uninterested in promoting local cultures. But local cultures and communities are what that
constitute cultural tourism. |
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