Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

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Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

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Title: Cube Assessment Framework for B2C Websites Applied to the Fashion Industry
Author: Hansen, Rina; Bjørn-Andersen, Niels
Abstract: The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010.
URI: http://hdl.handle.net/10398/8429
Date: 2012-03-21
Notes: Presented at The International Conference on Electronic Business (ICEB). Nov. 29 - Dec. 01, 2011. Bangkok, Thailand

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