Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

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Cube Assessment Framework for B2C Websites Applied to the Fashion Industry

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dc.contributor.author Hansen, Rina
dc.contributor.author Bjørn-Andersen, Niels
dc.date.accessioned 2011-11-10
dc.date.accessioned 2012-03-21T14:14:16Z
dc.date.available 2012-03-21T14:14:16Z
dc.date.issued 2012-03-21
dc.identifier.uri http://hdl.handle.net/10398/8429
dc.description.abstract The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010. en_US
dc.format.extent 9 en_US
dc.language eng en_US
dc.subject.other Web-site assessment en_US
dc.subject.other Web 2.0 en_US
dc.subject.other Social media en_US
dc.subject.other Fashion en_US
dc.subject.other Luxury en_US
dc.title Cube Assessment Framework for B2C Websites Applied to the Fashion Industry en_US
dc.type cp en_US
dc.accessionstatus modt12mar21 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Presented at The International Conference on Electronic Business (ICEB). Nov. 29 - Dec. 01, 2011. Bangkok, Thailand en_US
dc.idnumber x656316542 en_US
dc.publisher.year 2011 en_US


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