What Social Media Tell us About the Heritage Experience

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What Social Media Tell us About the Heritage Experience

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dc.contributor.author Munar, Ana María
dc.contributor.editor Ooi, Can-Seng
dc.date.accessioned 2012-04-10
dc.date.accessioned 2012-04-17T10:52:09Z
dc.date.available 2012-04-17T10:52:09Z
dc.date.issued 2012-04-17
dc.identifier.uri http://hdl.handle.net/10398/8439
dc.description.abstract Tourists have happily embraced the possibilities of interactivity and publication provided by social media and Web 2.0. The last decade has seen a massive increase of digital content generated by tourists online. This paper examines the digitalization of tourists’ heritage experience, analyses the impact of social media and user generated content in the consumption of heritage sites, and discusses new forms of technologically mediated authenticity in tourism. Netnography and a constructive approach have been adopted for the examination of online communities and social networks. There are different types of tourist generated content online. This study focuses on the review genre and examines a purposive sample of data collected from Tripadvisor which, with over 30 million contributions, is the largest online community focusing on tourism and travel. Through a systematic analysis of tourists’ narratives and socio-technical structures, this study assesses how technologies influence tourists’ heritage experience. The research findings provide insights into the role that tourists’ online reviews play as mediators of the tourism experience and illustrate the features of an emerging virtual tourism culture. en_US
dc.format.extent 19 en_US
dc.language eng en_US
dc.relation.ispartofseries CLCS Working Paper Series;April 2012
dc.title What Social Media Tell us About the Heritage Experience en_US
dc.type wp en_US
dc.accessionstatus modt12apr17 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort INT en_US
dc.idnumber x656316615 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2012 en_US


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