Product-Marketing Innovation, Skills, and Firm Productivity Growth


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Product-Marketing Innovation, Skills, and Firm Productivity Growth

Vis færre oplysninger Junge, Martin Severgnini, Battista Sørensen, Anders 2012-07-13 2012-07-13T10:29:17Z 2012-07-13T10:29:17Z 2012-07-13
dc.description.abstract The role of product and marketing innovation for productivity growth is addressed using survey and register data for the Danish economy. It is argued that marketing and product innovation are complementary inputs and that innovation activities are skill-intensive. It is found that product and marketing innovation in skill-intensive firms results in significantly faster productivity growth than in unskilled-intensive firms that introduce this combination of innovation activities. More precisely, an increase in the share of educated workers of one percentage point, increases productivity growth by around 0.1 percentage point in firms with product and marketing innovation. In addition, it is found that firms that engage in product innovation but not in marketing innovation or the other way around do not demonstrate a growth effect from their innovation activities. It is also found that product and marketing innovation has an independent role in productivity growth that cannot be attributed to organisational changes, even though the majority of innovative firms engage in this latter innovation type. en_US
dc.format.extent 36 en_US
dc.language eng en_US
dc.publisher Department of Economics, CBS en_US
dc.relation.ispartofseries Working Papers;1-2012
dc.title Product-Marketing Innovation, Skills, and Firm Productivity Growth en_US
dc.type wp en_US
dc.accessionstatus modt12jul13 liga en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Økonomisk Institut en_US
dc.contributor.departmentshort ECON en_US
dc.contributor.departmentuk Department of Economics en_US
dc.contributor.departmentukshort ECON en_US
dc.idnumber x656701829 en_US Frederiksberg en_US
dc.publisher.year 2012 en_US

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