The objective of this paper is to explore the associations made in mass mediated
articulations of biotechnology. It serves as the basis for further analyses of mass
mediated controversies and the purpose is to establish a map of the landscape of
mass mediated articulation of biotechnology. Which kinds of genetic research
and technology are articulated in what way? What can be associated to what in
the mass mediation and when is it portrayed as controversial? In short this is a
study of associations in the news production that serves as a way of establishing
an empirical archive for further work. It is based on a relational ontology
inspired by French philosopher Bruno Latour, supplemented with the method of
content analysis developed within sociology of mass media. The aim is to study
the production of networks of articulation in mass media by looking at the
outcome (the articles), which they produce.