To pirate or to purchase?

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dc.contributor.author	Veitch, Robert W. D.
dc.contributor.author	Constantiou, Ioanna
dc.date.accessioned	2011-11-24
dc.date.accessioned	2012-08-23T11:39:10Z
dc.date.available	2012-08-23T11:39:10Z
dc.date.issued	2012-08-23
dc.identifier.uri	http://hdl.handle.net/10398/8500
dc.description.abstract	Ten years after the fall of Napster, digital piracy remains an issue for media and software companies. While scholars often treat digital piracy as a behaviour that needs to be prevented or punished, the user’s decision about how to acquire a digital product involves more than the piracy option. However, the decision between legal alternatives and piracy has received limited attention. Moreover, existing models used in piracy research emphasize some elements of the acquisition decision, but disregard other important influences. This has led to a body of literature that is fragmented and has decontextualised digital piracy by not examining how available legal alternatives are evaluated. This paper makes an attempt to address these issues and presents a model of the user’s digital product acquisition decision in the context of piracy, integrating elements of previous models to reflect the decision’s complexity. Specifically, we use a consumer decision-making perspective as a framework for integrating elements of previous models used in digital piracy research, including those from social psychology, business ethics, criminology, and consumer behaviour. In the model, we depict the acquisition decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators of behaviour, resources, and product availability. Theoretical and empirical evidence from the existing literature is drawn upon in order to provide support for the elements of the model. The paper concludes with an outline for future research and a brief discussion of its contribution.	en_US
dc.format.extent	12	en_US
dc.language	eng	en_US
dc.subject.other	Digital piracy	en_US
dc.subject.other	Consumer behaviour	en_US
dc.subject.other	Decision-making	en_US
dc.subject.other	Internet	en_US
dc.title	To pirate or to purchase?	en_US
dc.type	cp	en_US
dc.accessionstatus	modt12aug23 anmn	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for IT-Ledelse	en_US
dc.contributor.departmentshort	ITM	en_US
dc.contributor.departmentuk	Department of IT Management	en_US
dc.contributor.departmentukshort	ITM	en_US
dc.description.notes	Paper presented at the 6th Mediterranean Conference on Information Systems. 3.-5. September 2011	en_US
dc.idnumber	x656316798	en_US
dc.publisher.city	Frederiksberg	en_US
dc.publisher.year	2011	en_US
dc.title.subtitle	A model of individual decisions for digital product product acquisition	en_US