To pirate or to purchase?

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To pirate or to purchase?

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dc.contributor.author Veitch, Robert W. D.
dc.contributor.author Constantiou, Ioanna
dc.date.accessioned 2011-11-24
dc.date.accessioned 2012-08-23T11:39:10Z
dc.date.available 2012-08-23T11:39:10Z
dc.date.issued 2012-08-23
dc.identifier.uri http://hdl.handle.net/10398/8500
dc.description.abstract Ten years after the fall of Napster, digital piracy remains an issue for media and software companies. While scholars often treat digital piracy as a behaviour that needs to be prevented or punished, the user’s decision about how to acquire a digital product involves more than the piracy option. However, the decision between legal alternatives and piracy has received limited attention. Moreover, existing models used in piracy research emphasize some elements of the acquisition decision, but disregard other important influences. This has led to a body of literature that is fragmented and has decontextualised digital piracy by not examining how available legal alternatives are evaluated. This paper makes an attempt to address these issues and presents a model of the user’s digital product acquisition decision in the context of piracy, integrating elements of previous models to reflect the decision’s complexity. Specifically, we use a consumer decision-making perspective as a framework for integrating elements of previous models used in digital piracy research, including those from social psychology, business ethics, criminology, and consumer behaviour. In the model, we depict the acquisition decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators of behaviour, resources, and product availability. Theoretical and empirical evidence from the existing literature is drawn upon in order to provide support for the elements of the model. The paper concludes with an outline for future research and a brief discussion of its contribution. en_US
dc.format.extent 12 en_US
dc.language eng en_US
dc.subject.other Digital piracy en_US
dc.subject.other Consumer behaviour en_US
dc.subject.other Decision-making en_US
dc.subject.other Internet en_US
dc.title To pirate or to purchase? en_US
dc.type cp en_US
dc.accessionstatus modt12aug23 anmn en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at the 6th Mediterranean Conference on Information Systems. 3.-5. September 2011 en_US
dc.idnumber x656316798 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2011 en_US
dc.title.subtitle A model of individual decisions for digital product product acquisition en_US


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