A Cognitive Processes Analysis of Individuals' Use of Location-based Services

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A Cognitive Processes Analysis of Individuals' Use of Location-based Services

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dc.contributor.author Lehrer, Christiane
dc.contributor.author Constantiou, Ioanna
dc.contributor.author Hess, Thomas
dc.date.accessioned 2011-11-25
dc.date.accessioned 2012-10-03T13:50:26Z
dc.date.available 2012-10-03T13:50:26Z
dc.date.issued 2012-10-03
dc.identifier.uri http://hdl.handle.net/10398/8522
dc.description.abstract The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use. en_US
dc.format.extent 14 en_US
dc.language eng en_US
dc.publisher AIS Electronic Library (AISeL) en_US
dc.subject.other Smartphones en_US
dc.subject.other Location-based services en_US
dc.subject.other Use patterns en_US
dc.subject.other Behavioural decision-making en_US
dc.title A Cognitive Processes Analysis of Individuals' Use of Location-based Services en_US
dc.type cp en_US
dc.accessionstatus modt12okt03 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at The 19th European Conference on Information Systems. 9-6 June 2011. Helsinki, Finland. en_US
dc.publisher.year 2011 en_US


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