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Abstract:
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The continuance of use is an important topic of IS research. However, in the past, many
researchers have focused on adoption rather than IS continuance. Studying continuance
is of equal importance, because if use does not persist, this may limit the revenues of the
provider. This is particularly true for consumer-oriented services, which rely on
advertising, or subscription-based revenue models. In this paper, we investigate the
determinants of location-based services (LBS) continuance as a relevant case study for
the examination of IS continuance generally. A research model is developed and
empirically tested through a survey of a representative sample in Germany. The
proposed model builds on and extends the Limayem et al. model of IS continuance. Our
analysis highlights the importance of habit and emotion in LBS continuance. The results
indicate that habit has a stronger predictive power than continuance intentions for LBS
continuance and that emotions are an important driver for user satisfaction with LBS. |