Auto-communication and Micro-orientalism at the Shanghai

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Auto-communication and Micro-orientalism at the Shanghai

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dc.contributor.author Ren, Carina
dc.contributor.author Ooi, Can-Seng
dc.date.accessioned 2012-11-08
dc.date.accessioned 2012-11-08T12:03:35Z
dc.date.available 2012-11-08T12:03:35Z
dc.date.issued 2012-11-08
dc.identifier.uri http://hdl.handle.net/10398/8557
dc.description.abstract Using the concepts of auto-communication and micro-orientalism, this article argues that nation branding at World Expos produces and propagates notions of difference and otherness. By use of the Danish ‘Welfairytales’ pavilion at the 2010 Expo in Shanghai, we show how national Self is performed in two versions. One attempts to communicate ‘the good Danish life’ to the Danes themselves, while the other claims Occidental superiority. The case shows how the Danish exhibition is performed and regulated as sustainable and authentic and how in spite of its seemingly dialogical and interactive layout, a number of auto-communicative and micro-orientalist practices are enacted. en_US
dc.format.extent 27 en_US
dc.language eng en_US
dc.relation.ispartofseries CLCS Working Paper Series;
dc.subject.other World Expo en_US
dc.subject.other Branding en_US
dc.subject.other Micro-orientalism en_US
dc.subject.other Auto-communication en_US
dc.subject.other Performing the national en_US
dc.subject.other Otherness en_US
dc.title Auto-communication and Micro-orientalism at the Shanghai en_US
dc.type wp en_US
dc.accessionstatus modt12nov08 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort INT en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2012 en_US
dc.title.subtitle Expo 2010 – Performing and regulating ‘Danishness’ en_US


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