Revealing the attractiveness of outrageous beer tourism


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Revealing the attractiveness of outrageous beer tourism

Vis færre oplysninger Munar, Ana María 2012-11-20 2012-11-20T10:07:15Z 2012-11-20T10:07:15Z 2012-11-20
dc.description.abstract Tourism is often linked to ideas of escapism and release from everyday duties and obligations. Modern societies are characterized by highly complex systems of social and cultural control, and citizens of these societies find forms of liberation in travel (Jafari 1987). Tourism destinations act as magnetic spaces of leisure and relaxation that can be visualized as the realm of ‘touristhood’– a theatrical arena in which individuals adopt different masks and conduct themselves according to expectations and norms that differ from those that rule their everyday lives. The consumption and enjoyment of alcoholic drinks constitutes a relevant element of the scenery of touristhood. In touristic spaces the beer product is socially transformed and constructed; tourists enact beer tourism through drinking practices and rituals performed at the destination. Alcohol, and in this case beer consumption, is constitutive of socio-cultural traditions in many national cultures (such as those in Northern Europe). National and local beer cultures are however being transformed and re-shaped in tourism destinations. This study examines the interrelation of beer cultures, more specifically German beer culture, and tourism. It examines how beer culture, combined with touristhood, produces extreme and novel forms of consumption transforming both tourism practices and the world of beer. en_US
dc.format.extent 24 en_US
dc.language eng en_US
dc.relation.ispartofseries CLCS Working Paper Series;
dc.title Revealing the attractiveness of outrageous beer tourism en_US
dc.type wp en_US
dc.accessionstatus modt12nov20 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort INT en_US Frederiksberg en_US
dc.publisher.year 2012 en_US

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