A Comparison of Card-sorting Analysis Methods

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A Comparison of Card-sorting Analysis Methods

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Title: A Comparison of Card-sorting Analysis Methods
Author: Nawaz, Ather
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis.
URI: http://hdl.handle.net/10398/8587
Date: 2012-11-30
Notes: Paper presented at APCHI 2012, Matsue, Japan 28-31 August, and published in Proceedings of the 10th Asia Pacific Conference on Computer-Human Interaction, pp. 583-592

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