A Comparison of Card-sorting Analysis Methods

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A Comparison of Card-sorting Analysis Methods

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dc.contributor.author Nawaz, Ather
dc.date.accessioned 2012-11-30
dc.date.accessioned 2012-11-30T13:06:30Z
dc.date.available 2012-11-30T13:06:30Z
dc.date.issued 2012-11-30
dc.identifier.uri http://hdl.handle.net/10398/8587
dc.description.abstract This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. en_US
dc.format.extent 10 en_US
dc.language eng en_US
dc.subject.other Card sorting en_US
dc.subject.other Website structure en_US
dc.subject.other Method en_US
dc.subject.other Comparison en_US
dc.subject.other HCI en_US
dc.subject.other Classification en_US
dc.title A Comparison of Card-sorting Analysis Methods en_US
dc.type cp en_US
dc.accessionstatus modt12nov lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at APCHI 2012, Matsue, Japan 28-31 August, and published in Proceedings of the 10th Asia Pacific Conference on Computer-Human Interaction, pp. 583-592 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2012 en_US


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