Browsing Working Papers (IOA) by Author "Becker, Lise"
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Becker, Lise (København, 2006)[More information][Less information]
Abstract: This article contributes to the emerging body of work in organisational theory that seeks to include materiality in conceptualising processes of organizing (e.g. Law, 1994; Doolin, 2003; Czarniawska and Gustavsson, 2004; Dale, 2005). Using the four largest multinational oil companies’ green transition towards renewable energies as a case the article integrates material aspects into the theory on the narration of organisational identities. Following Czarniawska (1997) the concept of organisational identity is viewed as an evolving organisational narrative. Following Law (1994) this organisational narrative is then conceptualised as a socio-technical narrative. The article describes how oil related technologies and their accompanying symbolic meaning and technical oil related standards can be conceptualised as part of the enduring aspects in oil companies’ organisational identities. The article concludes to that end that both social and material aspects add to the endurance of organisational identities. Key words. Identity narration; materiality; greening of oil companies; climate change. URI: http://hdl.handle.net/10398/6701 Files in this item: 1
wp2007-001.pdf (121.3Kb) -
Becker, Lise (København, 2006)[More information][Less information]
Abstract: In this article I contribute to descriptive green business research on how processes of eco-effective greening business unfold in the practical reality. I look into the case of the increasing interaction between the multinational oil company Shell and the world’s largest wind turbine company Vestas. I draw on descriptive organisational sense-making theory and analyse to this end Shell and Vestas’ shared green sense-making on off-shore wind energy business. The article concludes that greening companies such as Shell – that are not born green – might be considerably advanced, if these companies strengthen their relationships with companies such as Vestas – that are born green. This is so, since companies that are born green have strong green ecocentric business beliefs that can function as important engines in shared green sense-making with companies that are not born green and have more hesitant green beliefs. KEY WORDS: Sustainable business, sense-making, climate change, oil and wind turbine companies URI: http://hdl.handle.net/10398/6710 Files in this item: 1
wp2007-002.pdf (76.76Kb)
Now showing items 1-2 of 2