AGORA 2.0 Attraction Analysis

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AGORA 2.0 Attraction Analysis

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Titel: AGORA 2.0 Attraction Analysis
Case analyses, product development and recommendations including the VIPER study
Forfatter: Lyck, Lise
Resume: In this publication SWOT-analyses of each attraction will be followed by an introduction of the history of the different case attractions in the AGORA 2.0 project. After the historic description of each attraction there will be a presentation of the context in which the attraction is situated. There will also be a description of the cliental that visits the attraction. In the last section of each attraction presentation there will be strategic recommendations for how to increase the number of visitors and how to develop a Baltic Sea Region, BSR, tourism product. Furthermore, the transnational products produced in the project will be presented together with the products that are in the pipeline. At the end, the VIPER study that was unfolded during the project period will be examined. The purpose of the historic introduction is to create a platform for a Baltic common values and maybe identity in northern Europe, BSR. By developing this platform for each attraction it will be possible to link the different attractions to a common idea, period, person or time and through this create a common basis for developing transnational tourist attractions in the BSR. Linking the different attractions together will create an opportunity to take advantage of the heritage asset the BSR share but do not currently use for product development and marketing purposes. The physical context, or key influences, of the attraction is the conditions and surroundings such as climate, geography, presence of large towns and airports and so forth. By providing a physical context of the attraction it will be possible to assess the opportunities of the attraction. By doing this, attractions with similar conditions can learn from each other on how to overcome difficulties and how to take advantage of partially or unused opportunities. This also creates an opportunity to continue future cooperation. Two other important factors are language and culture. Language and culture often function as barriers to cooperation because the differences of understanding each other as well as where people come from easily can lead to misunderstandings and difficulties when trying to cooperate.
URI: http://hdl.handle.net/10398/8710
Dato: 2013-06-10

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