Co-Creation, Consolidating the Field and Highlighting New Frontiers

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Co-Creation, Consolidating the Field and Highlighting New Frontiers

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Titel: Co-Creation, Consolidating the Field and Highlighting New Frontiers
Forfatter: Degnegaard, Rex
Resume: Co-­‐creation as a concept has won terrain over the past 10 years (Bhalla, 2010; Ramaswamy and Goulliart, 2010; Ramaswamy, 2011). In practice as well as in literature, co-­‐creation is climbing the agenda in relation to contemporary opportunities and challenges within management, organization design, and change initiatives. Thus, there has been a vast growth in application and conceptual development of the concept of co-­‐creation. However, there is very little research-­‐based literature on how the field of co-­‐creation has developed, and of how the concept is being established, and on the future frontiers of the concept of co-­‐creation. This paper aims to build an overview of the literature on co-­‐creation to explore what the existing literature relate to and indeed to pinpoint if any patterns or streams can be identified. The paper illustrates how the use of the concept of co-­‐creation suggests a necessity for focusing further on specific co-­‐creation related issues and challenges of significance to business and society. Thus, the paper highlights new co-­‐creation related issues, challenges, and frontiers in practice and research rather than giving answers or solutions to existing problems.
URI: http://hdl.handle.net/10398/8732
Dato: 2013-06-20
Note: Paper presented at The 11th World Congress of the International Federation of Scholarly Associations of Management. Jun. 26-29, 2012. Limerick, Irland

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