Collaborative Consumption

OPEN ARCHIVE

Union Jack
Dannebrog

Collaborative Consumption

Vis flere oplysninger

Titel: Collaborative Consumption
Business Model Opportunities and Barriers for Fashion Libraries
Forfatter: Rahbek Gjerdrum Pedersen, Esben; Netter, Sarah
Resume: Purpose: The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. Design/methodology/approach: The analysis is based on a multiple-­‐‑case study of Scandinavian fashion libraries – a new, clothes-­‐‑sharing concept that has emerged as a fashion niche within the last decade. Findings: It is concluded that fashion libraries offers interesting perspectives, e.g. by allowing people to experiment with styles without having to pay the full cost and becoming a meeting place for young designers and end consumers. However, at present fashion libraries remain a small-­‐‑scale phenomenon with difficulties reaching the mainstream market, not least due to limited financial and human resources as well as conventional fashion consumption patterns. Research limitations/implications: The study is limited to the new phenomenon of fashion libraries and does not cover other types of collaborative consumption within the fashion industry (Swap-­‐‑parties, etc.). Originality/value: The paper is one of the first attempts to examine new business models of collaborative consumption in general and the fashion library concept in particular. The study contributes to the discussions of whether and how fashion sharing and collaboration holds promise as a viable business model and as a means to promote sustainability.
URI: http://hdl.handle.net/10398/8819
Dato: 2013-12-03

Creative Commons License This work is licensed under a Creative Commons License.

Filer Størrelse Format Vis
Netter_Pedersen.pdf 593.6Kb PDF Vis/Åbn Working paper

Dette dokument findes i følgende samling(er)

Vis flere oplysninger