Website user experience

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Website user experience

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Titel: Website user experience
A cross-cultural study of the relation between users´ cognitive style, context of use, and information architecture of local websites
Forfatter: Nawaz, Ather
Resume: Increasing globalization and technological development has led companies and people across the globe to connect through the global internet community. However, people with different cultural backgrounds may perceive the same information in different ways. One of the hurdles to use websites efficiently is the indifferent structures of information on website, and their relation with the characteristics of intended users and the context of use for the websites. The purpose of this dissertation is to assist HumanNComputer Interaction (HCI) practitioners and researchers with better design of website structures for user groups with different cultural backgrounds. This dissertation looks into issues related to website user experience (UX) and focus on how the structuring of information is seen from local users’ perspectives. In particular, it attempts to look into the alignment between websites’ information architecture (IA) and users’ views of website information structure, by applying a crossNcultural and context of use perspective on the UX of websites in three countries: Pakistan, Malaysia, and Denmark. The researcher investigates to what degree users’ cognitive styles and contexts of use are aligned with local websites’ information architecture, and how this (lack of) alignment shapes the resulting UX.
URI: http://hdl.handle.net/10398/8871
Dato: 2014-01-30
Note: One article in this online version of the theses is the pre-print version, the final version of "Website Usability in Asia “From Within”: An Overview of a Decade of Literature" can be found in International Journal of Human-Computer Interaction, 29:4, 256-273

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