Can you Trust Online Ratings?

OPEN ARCHIVE

Union Jack
Dannebrog

Can you Trust Online Ratings?

Vis flere oplysninger

Titel: Can you Trust Online Ratings?
Evidence of Systematic Differences in User Populations
Forfatter: Wulf, Julie; Hardt, Daniel
Resume: Do user populations differ systematically in the way they express and rate sentiment? We use large collections of Danish and U.S. reviews to investigate this question, and we find evidence of important systematic differences: first, positive ratings are far more common in the U.S. data than in the Danish data. Second, Danish reviewers tend to under-rate their own positive reviews compared to U.S. reviewers. This has potentially far-reaching implications for the interpretation of user ratings, the use of which has exploded in recent years.
URI: http://hdl.handle.net/10398/8959
Dato: 2014-08-12
Note: Paper presented at The 22nd European Conference on Information Systems (ECIS). Tel Aviv,Israel. June 9 - 6 2014

Creative Commons License This work is licensed under a Creative Commons License.

Filer Størrelse Format Vis
Wulff og Hardt.pdf 639.2Kb PDF Vis/Åbn Conference paper

Dette dokument findes i følgende samling(er)

Vis flere oplysninger