How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability

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How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability

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Titel: How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability
Forfatter: Hallin, Carina Antonia; Juul Andersen, Torben; Ooi, Can Seng
Resume: We outline a strategic response capability framework drawing on cognitive neuroscience to explain stakeholder sensing and anticipations as essential input to environmental analysis. Stakeholders receive stimuli from ongoing interactions with the firm and thereby sense current environmental changes and form anticipations about future performance that provide early signals about needs for proactive strategic responses. Based on insights from literatures on cognitive neuroscience, marketing and strategy we develop a strategic response capability model driven by stakeholder sensing and anticipations with associated propositions. We discuss the implications of the proposed framework and suggest future research venues to further uncover the microfoundations of the firm’s strategic response capability.
URI: http://hdl.handle.net/10398/9007
Dato: 2014-11-13
Note: Paper presented at SMS 34rd Annual International Conference, Madrid, 20-23 September 2014

Creative Commons License This work is licensed under a Creative Commons License.

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