TV Ratings vs. Social Media Engagement

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TV Ratings vs. Social Media Engagement

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Titel: TV Ratings vs. Social Media Engagement
Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan
Forfatter: Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken; Mukkamala, Raghava Rao; Hussain, Abid; Vatrapu, Ravi
Resume: This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
URI: http://hdl.handle.net/10398/9440
Dato: 2017-01-23
Note: Paper presented at the 2016 IEEE International Conference on Big Data (IEEE BigData 2016). December 5-8 2016, Washington DC, USA

Creative Commons License This work is licensed under a Creative Commons License.

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