Pricing of Marine Products and Services in the Modular Age

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Pricing of Marine Products and Services in the Modular Age

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dc.contributor.author Jiang, Liping
dc.contributor.author Al-Ajlouni, Omar
dc.date.accessioned 2017-09-07T13:51:40Z
dc.date.available 2017-09-07T13:51:40Z
dc.date.issued 2017-09-07
dc.identifier.isbn 9788793262126
dc.identifier.uri http://hdl.handle.net/10398/9520
dc.description.abstract WHAT IS THE ISSUE? Pricing can be a particular challenging issue for marine suppliers with multiple products and services especially when suppliers want to address specific customer needs and at the same time achieves the efficiency in pricing. WHY IS IT IMPORTANT? Appropriate pricing of products-and-services combination can have a much broader impact on the business. First, it will boost the sales and revenue by differentiating customers’ varied preference between offerings while reducing the transaction costs. In addition, it will enhance the competitiveness and minimize the ability of new entrants to compete in the market. Lastly, customer satisfaction and loyalty will be increased accordingly. WHAT CAN BE DONE? The pricing challenge for multiple products and services can be overcome by applying the modular concept on pricing, where each product or service is offered as a module, so suppliers can either set different prices for each module or offer a couple of modules at a bundled price. Pursuing price bundling will allow suppliers to balance the tradeoff between customization and standardization in pricing, thus creating a potential win-win situation. en_US
dc.format.extent 25 en_US
dc.language eng en_US
dc.publisher CBS Maritime en_US
dc.title Pricing of Marine Products and Services in the Modular Age en_US
dc.type rp en_US
dc.accessionstatus modt17sep07 soma en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Produktion og Erhvervsøkonomi en_US
dc.contributor.departmentshort PEØ en_US
dc.contributor.departmentuk Department of Operations Management en_US
dc.contributor.departmentukshort OM en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2017 en_US


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