Browsing by Author "Ahrensbach Rasmussen, Klement"
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The Supporting Role of Organizational DesignAhrensbach Rasmussen, Klement; Nicolai J., Foss (Frederiksberg, 2014)[More information][Less information]
Abstract: Based on interviews in LEO Pharma, UCB Pharma and Novo Nordisk, we document how deep-seated changes in the pharmaceutical industry related to increasing demands from payers, the strengthening of the role of patients, changing legal demands, and declining technological opportunity, drive a process of experimenting with business model. We distinguish between three ideal types, namely a traditionalist model (exemplified by Novo Nordisk), the full-blown service-oriented model (UCB Pharma) and the in-between model (LEO Pharma). We describe the changes to the organizational design and management processes that accompany the ongoing process of changing business models in these firms. URI: http://hdl.handle.net/10398/8886 Files in this item: 1
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