Browsing Department of Marketing (MARKETING/AØ) by Title
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Now showing items 74-93 of 93
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An Empirical Analysis in the Hotel IndustryGrønholdt, Lars; Martensen, Anne (Frederiksberg, 2016)[More information][Less information]
Abstract: This paper examines the links between employee attitudes, customer loyalty and company profitability. From a conceptual point of view, this employee-customer-profit chain, also known as the service-profit chain, is well founded and generally accepted. But for many companies, it seems difficult to demonstrate such links, and several issues must be addressed to uncover the links. To investigate these links empirically, a hotel chain provided data matching employee and customer measures with measures of profitability. We have successfully employed a modeling approach, and the paper reports empirical evidence of the employee-customer-profit chain. As it is possible to estimate the links, we have demonstrated their effect on company profitability. The research findings provide a better understanding of the service-profit chain and may help practitioners in improving company financial performance. URI: http://hdl.handle.net/10398/9274 Files in this item: 1
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A Discussion of In-Vivo Evidence in and Beyond Existing Creativity FrameworksWiltschnig, Stefan; Onarheim, Balder; Christensen, Bo Thomas (Frederiksberg, 2010)[More information][Less information]
Abstract: This paper presents evidence for shared insight moments in real world design processes in the context of product development for a large international medical appliance manufacturer. The findings are discussed related to the existing literature of insight in creative processes and regarding possible explanations from analoguous fields of interest, like brainstorming and multiple discovery. URI: http://hdl.handle.net/10398/8278 Files in this item: 1
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Business Relationship Resroration After Severe Norm Violation Episodes.Houman Andersen, Poul; Ellegaard, Chris (Frederiksberg, 2010)[More information][Less information]
Abstract: Relational norms provide behavioural guidelines for individual actors interacting in business relationships. Frequently, norms are violated and the involved actors initiate a normalization process to restore exchange order. However, in rare instances violations occur with a severity where the exchange cannot be normalized by the means available in the interpersonal relationship. Furthermore, dissolution is not an option due to high perceived dependence. In this paper, we report on an investigation of three such severe norm violation episodes. We identify the violated norm sets and violating behaviours of core actors along with emotional reactions and effects on the business exchange. In addition, we map the processes of violation and normalization. We find evidence of serial norm violations, causing the interpersonal relationship to enter a state of suspension. Furthermore, cross case analysis shows that exchange was normalised through an organizational level process of alternative actor channel activation and executive intervention. URI: http://hdl.handle.net/10398/8228 Files in this item: 1
Ellegaard_2010_IMP.pdf (223.0Kb) -
Rydén, Pernille (Frederiksberg, 2015)[More information][Less information]
Abstract: This dissertation contributes to the strategic cognition research by exploring how managers’ cognitive representations of an emerging, but potentially disruptive technology, influence their identification of strategic options. Managers tend to talk of social media as technology that changes customer behavior and disrupts industries, however, this attitude is not reflected in their strategic framing and implementation of social media. As behavioral theory seems inadequate to account for such paradox of social media sensemaking, two qualitative studies purposefully account for the sociocognitive challenges of understanding and using new, disruptive technology in business-customer interaction and provide theoretical frameworks for overcoming barriers to business transformation in the digital age. Departing from a thorough review within the marketing and business management disciplines, the studies illustrate how managers’ strategic perspective is delimited, at the subconscious level, by experience, knowledge, and assumptions of businesscustomer interaction, market dynamics, and social media acumen, and how these biases are often confirmed in a social context instead of being challenged, despite of a market-driven, as well as an organizational demand of rethinking. Elicitation of the underlying conceptual structures of social media is based on in-depth interviews with 39 strategic decision-makers on B2C markets in Europe and the US. The first study across companies empirically investigates how strategic decision-makers cognize, formulate, and implement social media differently, and how managers’ cognitive understandings of social media are acquired. A detailed study within a media company further demonstrates how managers’ identified strategic framings of social media can express different operations of conceptual change of strategies through reflective thinking as higher-order learning. These framing operations can be the basis for discovering possible reorganizations of strategies (strategic reframing) to become aware of new opportunities with social media. The identification of the conceptual structures underlying managers’ strategic cognition of social media through mental models and framing mechanisms contributes to the discussion of how strategic cognition of social media can strengthen the development of business and customer value, as well as individual and organizational capabilities. The findings lead to more nuanced understandings of the microfoundations of strategy at the intersected levels of management, cognition, market, and media. To my knowledge, this is the first attempt to comprehensively capture the variety of conceptual representations of social media at managerial level, and to theoretically and empirically account for how these socio-cognitive operations underpin a strategic change process involving social media at organizational level. The findings suggest how reflective thinking - at individual and collective levels - can help strategists and companies to better meet future challenges of adopting new technologies. The ability to challenge own and others’ assumptions through reflective thinking can be initiated through reframing techniques and models developed from this research. Such practices become important to establish when businesses become increasingly dependent on fast-moving technology. Strategic processing becomes a critical precondition for understanding the nature of change and transformation and to be able to relate to customers in an appropriate manner. URI: http://hdl.handle.net/10398/9217 Files in this item: 1
Pernille Rydén.pdf (2.436Mb) -
A framework for understanding the choice behaviour of the modern food consumerHansen, Torben; Thomsen, Thyra Uth (København, 2006)[More information][Less information]
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Lyck, Lise (Frederiksberg, 2012)[More information][Less information]
Abstract: This survey relates to the EU project AGORA 2.0 work package 4 item c) a contest on innovative heritage product ideas among students/universities. The survey should have been carries out by another partner, but it was not done. It was therefore decided on the last meeting and seminar in the AGORA project in Poland in November 2012, which TCM/CBS should undertake the survey and fulfill the AGORA 2.0 requirements. On this background a survey among students of tourism, hospitality and service management at the Copenhagen Business School was carried out. The students include students from many countries, and the studies are taught in English. This publication presents the survey and the results of the survey. URI: http://hdl.handle.net/10398/8712 Files in this item: 1
Lise_Llyck_3.pdf (2.379Mb) -
Lyck, Lise (Frederiksberg, 2013)[More information][Less information]
Abstract: In the past decades tourism has grown rapidly in connection with globalization. Business tourism especially has increased heavily and represents one of the largest and fastest growing sectors within the tourism sphere (Lyck 2012:2). Alongside, the growing globalization and consumption have created a need for an increased awareness of the threats posed by an overuse of non-renewable resources. Subsequently, the concept of sustainability has come into focus. A commonly accepted definition of sustainability was made by the Brundtland Commission in 1987: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (WCED 1987:43). The concept of sustainability is often associated with the three pillars: Environment, society and economy (Lyck 2012:1, Weaver & Lawton 2006). In relation to the industry of tourism, sustainability can be described as: Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee long-term sustainability. (UNWTO, Lyck 2012:1). The focus in this article will be on how to 2 establish social and environmental sustainability in a way that is compatible with economical sustainability within the meetings industry. URI: http://hdl.handle.net/10398/8782 Files in this item: 1
Lyck_3.pdf (442.6Kb) -
Value Creation and Strategic PositioningVedel, Mette; Geersbro, Jens (, 2010)[More information][Less information]
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Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrugRasmussen, Jeanette (Frederiksberg, 2012)[More information][Less information]
Abstract: Denne afhandlingen har haft til formål at udvide den viden, vi har om markedsføring rettet mod børn. Børn i dag lever i en mere kommercialiseret barndom, børn betragtes i højere grad end tidligere som selvstændige forbrugere, markedsføringsmetoder på internettet er karakteriseret ved at være mere sofistikerede og mindre gennemskuelige, og der er stor markedsføringsmæssig fokus på yngre børn, og specielt de såkaldte tweens (defineres typisk som de 8-12 årige). Det har derfor været afhandlingens sigte at undersøge i et hverdagsperspektiv, hvordan 10-12 åriges brug af internettet, deres oplevelse og forståelse af markedsføring på internettet er relateret til deres forbrug (køb og forhold til mærker). Det er tweens oplevelse og forståelse af medier og forbrug, som er i fokus. Afhandlingens teoretiske grundlag er tvær-disciplinært, og derfor er relevante dele fra barndomsforskningen, medieforskningen og forbrugerforskningen blevet inddraget. Metodisk er der brugt en triangulering af empirisk materiale, da dette er specielt godt i forhold til undersøgelser om børn. URI: http://hdl.handle.net/10398/8563 Files in this item: 1
Jeanette_Rasmussen.pdf (2.213Mb) -
Introduktion, problemstilling og analysetilgangLyck, Lise (Frederiksberg, 2014)[More information][Less information]
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Clement, Jesper; Kokkoli, Maria (Frederiksberg, 2014)[More information][Less information]
Abstract: Buying behaviour theory goes back to the start of the 50’s and over the years different models have been developed influenced by different sociological views and trends. In the age of digitalization and e-commerce these theories seem to be less useful and need revision. In the early days of the Web, research argues for a broader view on the complex decision process (Bettman et al., 1998; Hansen, 2005) and regards consumers having constructive decision processes. In the light of on-line sale additional perspectives on decision-models are still needed and recent research emphasizes the important in studying relations between human visual attention and intention to purchase (Clement, 2013). Several companies have found an additional market place on-line, whereas the appearance of the products is often very similar to the physical shop. This goes especially for pharmaceutical products, where pictures of the product package together with pictures of the pills are used as eye-catcher on-line. The market for e-health is increasing (Usher and Skinner, 2010) and distribution of consumers purchasing on-line health products looks similar to the distribution in average populations. As the on-line drug store goes across culture and national borders it also challenges marketer to make the right set-up for a web-shop. In this paper customers’ visual attention during search for drugs on-line is investigated, relating visual attention and evaluation to a particular web-design. URI: http://hdl.handle.net/10398/9109 Files in this item: 1
EIRASS_Clement_ Kokkoli.pdf (187.9Kb) -
Percy, Larry (København, 2003)[More information][Less information]
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Case Study: the landscape architecture for people in CopenhagenYang, Binzhang (Frederiksberg, 2013)[More information][Less information]
Abstract: Urban green spaces have a significant impact on the balance of urban ecosystem, the adjustment of urban environment and especially the enhancement of urban citizens' life and work quality. A city's image and its citizens' health and well-being is to a certain extent directly affected by whether the quantity of urban green spaces is sufficient, whether the distribution is reasonable and whether the functionality is complete. Therefore, the planning and construction of urban green spaces are already being viewed as a city's green infrastructure as well as the guarantee of a city's sustainable development. Currently, China is on the fast track of an urbanisation process. How to handle environmental protection and how to maintain the relationship between ecosystem, urbanisation and city construction are crucial projects China is facing. In this respect, developed Western countries is one step ahead of China and have aggregated massive valuable experience which China can learn from. With this as aim, this Ph.D. research discusses the relationship between urban green spaces and citizens' life by studying the creation and evolvement of green spaces in Copenhagen. The research focus is to discuss the development situation of this city's urban green spaces and what can be learned by China. URI: http://hdl.handle.net/10398/8795 Files in this item: 1
Binzhang_Yang.pdf (13.35Mb) -
Competitive paper, IMP ASIA Conference, December 6-10, 2009 Kuala Lumpur, MalaysiaEllegaard, Chris; Geersbro, Jens; Medlin, Christopher J. (Frederiksberg, 2009)[More information][Less information]
Abstract: This paper explores the interplay between value creation and appropriation of value by firms within a business network context. These two value processes are inter-linked. Collectively firms create a product of value to an end consumer and a part of that value is appropriated by each firm in the network. Value appropriation is composed of a number of different negotiation processes, value and cost moving between exchange parties and price making and taking spread across time. Value appropriation is a process. Value appropriation is important to a firm’s survival. Firms that appropriate a greater proportion of the value captured by the network, relative to their resource base and costs, will be more profitable. These firms are able to invest in new technologies, resources and business relationships to continually develop their network positions. Value creation in a business network is a result of individual firm efforts, either independently or in relationships. Equally, firms work alone and in groups to appropriate value. Understanding the dynamics and linkages between value creation and appropriation allows a better understanding of how value is created by business firms and by value nets. In the final sections of the paper we present propositions for further research and make recommendations for managers. URI: http://hdl.handle.net/10398/8231 Files in this item: 1
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Interaction, Interconnection and PositionVedel, Mette (Copenhagen, 2010)[More information][Less information]
Abstract: This thesis reports the findings of one of three co-financed research projects under the heading: “Customer driven innovation in the building articles industry”. The issue is value creation in triadic business relationships, and the aim is to explore in what ways the expansion from a dyadic level of analysis to the level of micro-networks can inform our understanding of value creation in intermediated systems. URI: http://hdl.handle.net/10398/8165 Files in this item: 1
Mette_Vedel.pdf (4.461Mb) -
Distribution Reform in the People´s Republic of ChinaJaffe, Eugene D. (København, 2004)[More information][Less information]
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Multiple Level Brand Meanings in Retail BrandsGyrd-Jones, Richard; Jonas, Louise Rygaard (Frederiksberg, 2014)[More information][Less information]
Abstract: The alignment of employees around the corporate brand has emerged as a major area of study in corporate branding literature generally and in the service branding literature in particular. Simultaneously, corporate brand scholars are focused on achieving coherence in brand expressions. Traditionally focus has been on using corporate communication to align employees around the corporate brand to achieve this. Through in - depth, longitudinal, ethnographic research this paper suggests that coherence can only be achieved by und erstanding the complex interplay of identities between occupational groups and management levels in the organisation. It is argued that responsibility for brand expressions should be more decentralise URI: http://hdl.handle.net/10398/9129 Files in this item: 1
Jones_Living Brands.pdf (1.692Mb) -
How do Management Consultants Contribute to Innovation Processes?Houman Andersen, Poul; Ellegaard, Chris; Kragh, Hanne (Frederiksberg, 2009)[More information][Less information]
Abstract: In step with an increasingly knowledge-based competition firms increases their innovation activities. For this purpose integration, of external inputs from management consultants increasingly comes fore. However, the value of management consultants in general and to innovation processes in particular has been challenged. From some perspectives, management consultants are being criticized as dressing up mundane truths in fancy concepts and doing nothing but telling customers what they already know. The purpose of this paper is to try to understand the value of management consultancy from a sensemaking perspective, using a case study of concept development processes in a leading European Kitchen manufacturer. As will be showed, redressing what customers already know may in fact comprise a valuable input for their clients’ ability to identify a conception of reality which entails an actionable conception of reality. URI: http://hdl.handle.net/10398/8226 Files in this item: 1
Ellegaard_ConfPap_2009_13816.pdf (143.7Kb) -
Different Perceptions of a Place Brand by Diverse Target GroupsZenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)[More information][Less information]
Abstract: compete strongly with each other for attracting tourists, investors, companies, or talents. Place marketers therefore focus more and more on establishing the city as a brand and to promote their city to its different target groups. But the perception of a city (brand) can differ dramatically between those groups. Thus, place branding research should emphasize much more the city brand perceptions of the different target groups and develop strategies for cities on how to build an advantageous place brand architecture vis-à-vis its stakeholders. In this regards, we show in two empirical studies – 40 qualitative in-depth-interviews (Study 1) and an online qualitative open-ended-question survey with 334 participants (Study 2) – using network analysis the important discrepancies between the city brand perceptions in the mental representation of different target groups for the example of the city of Hamburg. Furthermore, practical implications for place marketers are discussed. URI: http://hdl.handle.net/10398/8266 Files in this item: 1
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Lyck, Lise (Frederiksberg, 2011)[More information][Less information]
Abstract: I vort forskningsprojekt ”Økonomisk vækst på landet” stod i indledningen til ansøgningen: ”I 2007 forventes verdens bybefolkning for første gang i verdenshistorien at blive større end landbefolkningen (UN-HABITAT, juli 2006). Også i Danmark har der i de sidste 10-15 år været en betydelig tilflyt-ning til landets største byer og til områder inden for pendlingsafstand af disse byer, mens folketal-let i mange landkommuner er stagneret eller gået ned.” Denne udvikling er fortsat, men hvad betyder det for den økonomiske vækst på landet? URI: http://hdl.handle.net/10398/8313 Files in this item: 1
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Now showing items 74-93 of 93