Browsing Department of Marketing (MARKETING/AØ) by Subject "Narratives"

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Browsing Department of Marketing (MARKETING/AØ) by Subject "Narratives"

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  • Exploring the Role of sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand
    Gyrd-Jones, Richard; Törmälä, Minna (Frederiksberg, 2017)