Browsing Research documents by Author "Gyrd-Jones, Richard"

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Browsing Research documents by Author "Gyrd-Jones, Richard"

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  • Kornum, Niels; Gyrd-Jones, Richard; Al Zagir, Nadia; Brandis, Kristine A. (Frederiksberg, 2015)
  • Exploring the Role of sensemaking Narratives in Stakeholders’ Shared Understanding of the Brand
    Gyrd-Jones, Richard; Törmälä, Minna (Frederiksberg, 2017)
  • Multiple Level Brand Meanings in Retail Brands
    Gyrd-Jones, Richard; Jonas, Louise Rygaard (Frederiksberg, 2014)