Research documents Forfattere "Rajahonka, Mervi"
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Bask, Anu; Hsuan, Juliana; Rajahonka, Mervi; Tinnilä, Markku (Frederiksberg, 2016)[Flere oplysninger][Færre oplysninger]
Resume: Service modularity is an emerging field of research, and there has been a growing interest on how it can contribute to service design and operations management. In this study we develop a framework to assess configurations of the bundling of products and services through modularization strategies, and how such configurations become the foundations for mass customization strategies. As a result we identify critical characteristics that are relevant for both product and services, and suggest a conceptual framework consisting of twelve dynamic mass customization strategies with paired product and service modularity. Case examples are used for illustration of different strategies. URI: http://hdl.handle.net/10398/9417 Filer i denne post: 1
pub_P&OM 2016_Bask et al.pdf (149.5Kb)
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