Consumer Online Grocery Buying Intention


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Consumer Online Grocery Buying Intention

Show simple item record Hansen, Torben en_US Jensen, Jan Møller en_US Solgaard, Hans Stubbe en_US 2009-02-04T10:24:14Z 2009-02-04T10:24:14Z 2003-12-10T00:00:00Z en_US
dc.description.abstract This paper tests the ability of two consumer theories - the theory of reasoned action and the theory of planned behavior - in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention. Keywords Online buying intention – groceries - theory of reasoned action – theory of planned behavior – lisrel en_US
dc.format.extent 23 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2003-2 en_US
dc.subject.other elektronisk detailhandel en_US
dc.subject.other markedsadfærd en_US
dc.subject.other forbrugeradfærd en_US
dc.subject.other danmark en_US
dc.subject.other sverige en_US
dc.title Consumer Online Grocery Buying Intention en_US
dc.type wp en_US
dc.accessionstatus modt03dec10 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x656314507 en_US København en_US
dc.publisher.year 2003 en_US
dc.title.subtitle a TRA versus TPB Approach en_US

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